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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

Revenue 105
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210
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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256