So now that we’ve covered membership and events, what about the rest? Many associations are facing declining membership dues. In order to grow, associations need to diversify revenue streams.
For Part 4 in our Navigating the Member Journey with Data series, special guest and non-dues revenue expert Teri Carden joined us to discuss how associations can find non-dues revenue opportunities by:
- Uncovering new audiences for your events, publications and learning courses (hint - these could be non-members)
- Repackaging, repurposing and remarketing existing content to different members
- Developing new products that members and non-members want
- Much more!
Your Hosts:
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Bill Conforti
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Teri Carden
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As a CAE Registered Provider educational program related to the CAE exam content outline, attendees of this program may apply for 1 credit toward your CAE application or renewal professional development requirements. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drove us to create AcumenAI, our data analytics platform built to find actionable insights for associations. Compiling and sifting through data is hard, and finding insights in that data is even harder. AcumenAI's dashboards make it easy for anyone to uncover valuable insights hiding in your data, like your most (and least) engaged members, at-risk members, potential event attendees, new revenue opportunities, and much more!