Sunday's ASAE Session on Global Growth ?


Market & Biz Plan. Categories: Advocacy , Channel Mgmt: Partners - Sponsors - Sales , MARCOM , Market & Bus Planning , Meetings. Thanks to all for attending our session and for our panel Tom Reiser, Helen van Oers, and Matteo Pederzoli for coming to the ASAE and Center AGM in San Diego this year. Market & Bus Planning (44). global association strategy, regional planning and local infrastructure to grow your business. About.

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Well, how about this: The San Diego Zoo is literally the No.

Tampa 92

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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community. How do you market and promote posts successfully?

How a Local Restaurant Association Is Making Taco Tuesday for Everyone

Associations Now

Well, its members know a thing or two about a good taco—and the domain presents a great marketing opportunity for them, founder and president Pamela Waitt told the Orange County Business Journal.

Using The Power Of Stories To Transform Conference General Sessions

Velvet Chainsaw

Here is the slide deck from my joint closing session with Sarah Michel at Corporate Event Marketing Association (CEMA) Summit 2015 in San Diego, CA. We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories.

Report: Meetings Bring More Than Money to Host Cities

Associations Now

When the San Diego Tourism Authority did this, it found that in 2015, 23 percent of visitor traffic in the city was from 553,000 conference attendees who spent $620 million. For instance, Jacksonville, Florida, is an expert in aerospace, while Portland, Oregon, is mission-control for cleantech, and San Diego is a center for life sciences. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

Association Brain Food Weekly: 3.26.21

Reid All About it

Carl Winston, Director of the Payne School of Hospitality at San Diego State. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World.

Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

Success Breeds Pressure for Event Planners, Study Finds

Associations Now

Meanwhile, the report recommends that planners keep an eye on San Diego, Toronto, and Nashville. Tighter markets mean that facilities designed for more than 100 attendees are often booked more than four months in advance, according to the report, while those that accommodate 400 or more are booked up between six and nine months in advance.

Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenter: Mandy Brown, Lecturer, San Diego State University L. Edward Wendling, Global VP of Marketing, ASI.

BIO International Convention 2020: Taking an International 17,000 Attendee Conference Virtual in Under 8 Weeks


This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. That event was eventually cancelled, and on March 2 nd , a San Diego Visitors and Convention Bureau representative contacted BIO and told them that due to federal mandates issued in response to the COVID outbreak, they were cancelling all events until June 1 st.

To Theme or Not to Theme?

Associations Now

For instance, the American Public Health Association’s 2018 Annual Meeting , taking place next week in San Diego, features the theme “Health Equity Now.” Another factor to consider is whether your conference is new to the market. If you take the time to select something with mass appeal to your constituency, one that resonates with them, they will help you with the marketing of the event,” wrote Christina Green on Event Manager Blog.

Best Benefit Ever: Bank on It

Associations Now

MBA announced the union at its 102nd Annual Convention and Expo in San Diego. On top of the educational courses they can attend through MBA , members can take advantage of discounts from Freddie Mac on special training courses and members-only webinars on a variety of market topics. A new partnership between the Mortgage Bankers Association and one of the best-known names in lending could boost benefits for mortgage bankers. What’s the benefit?

Dealing With a Data Breach? Follow This Advice.

Associations Now

The Direct Marketing Association this week offered its members a useful guide that tells them what to do if a worst-case scenario happens. Marketers deal with a lot of data, and in the age of the cyberattack, keeping it secure isn’t exactly easy. Data breaches happen, and the Direct Marketing Association is working to ensure its members are ready.

Association Brain Food Weekly: 1.17.20

Reid All About it

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Bill Cushard, Director of Marketing, ServiceRocket.

Tucson 227

New Association Will Accredit Healthy Destinations

Associations Now

Health nut or not, if you’re in the market for a health-focused travel destination, a newly formed association may be able to help you find what you’re looking for. use of IHDA’s “Approved Healthy Destination” logo on marketing materials. A new nonprofit organization founded by six resort hotels aims to help travelers in their search for healthy destinations through a new certification process that will evaluate hotels’ wellness programs and services.

Smaller-Scale Locales Score Big on Top Destinations List

Associations Now

The top locales: If you’re in the market for event space, the top-five destination cities have it in spades. Rounding out the list are second-ranked destination Chicago (1,567,991 square feet), fourth-ranked Atlanta (1,741,980 square feet), and fifth-ranked San Diego (1,612,980 square feet). According to Cvent’s Eric Eden, marketing and development are major factors for cities with growing meetings businesses.

Conference Circuit: Home Sweet Home with the Apartment Association

Associations Now

June 16-17: Members of the hospitality industry will be accommodated during the Hospitality Sales and Marketing Association International’s annual Meetings, Events, Education and Technology [MEET] West conference in San Diego. Share Your Own Have an upcoming event you’d like to tell your association peers about? If so, shoot us an email at , and you may see it in these pages.

What to Do When Membership Is Booming?

Associations Now

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Now, we see a lot of interest, excitement, and growth from markets way beyond North America.”.

Association Weekly Wrap-Up for February 8th!

YourMembership Blog

A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at!

Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues. The campaign, which recently finished up in San Francisco and San Diego, is now focused on two Minnesota-based hipster hotbeds: Minneapolis and Duluth. Is your membership marketing not working like you'd like it to? Most times the problem with our marketing is in the story and/or the product.

The Big Picture: The Gripman Cometh

The Big Picture

My family and I just enjoyed a spring break vacation in San Francisco (or we enjoyed two days and then we endured the cold rain during the others anyways). Had similar experiences in San Francisco. I also had a cab driver in San Diego spend our whole ride telling us all the things he hated about the city. Yep, we had both types of experiences on our last trip to San Fran. Marketing. The Big Picture.

Association Subculture: Winning by Failing Big

Association Subculture

This clip might be old news for everyone, but it shows a new vantage point on the epic failness from the San Diego fireworks show of 2012. Yes, the San Diego fireworks display this year did not go as planned. marketing. (2). skip to main | skip to sidebar. Monday, July 9, 2012. Winning by Failing Big.

Healthy Food Trend Hits Pet Industry

Associations Now

The pet food industry, already struggling with a number of recalls and the potential of tighter state and federal regulations, has something else to worry about: the rise of healthy food, similar to what’s happened in the human food market. “When we show them these brands, they become very interested,” John Sturm, Petco’s vice president of merchandising, told the San Diego Union-Tribune in February.

How California’s Gig Economy Law Could Reshape Your Freelancer Pool

Associations Now

The result is that freelancers who might have done far more than three dozen works in a entire year for a single client—whether in the form of content marketing, magazine articles, or other editorial projects—suddenly find themselves severely limited in the amount of work they can do for that client. While intended to target services such as Uber and Lyft, the added restrictions of California Assembly Bill 5 could create challenges for associations that rely on freelance help.

Reward Members for What They’re Already Doing

Associations Now

And so it stands to reason that comic behemoth Marvel will likely enrich its empire with its new Marvel Insider loyalty rewards program, introduced last month at San Diego Comic-Con. This is approaching the level of a golden rule in data-driven marketing: Formulate offers based on what customers are already proven to like, and build on the margins. A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing behavior.

Association Brain Food Weekly: 4.9.21

Reid All About it

Carl Winston, Director of the Payne School of Hospitality at San Diego State. The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Johnson Experience Marketing.

News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

An initiative by Voice of San Diego to bring membership programs to media outlets is picking up enough steam that it’s being spun off into a separate nonprofit. The News Revenue Hub launched last year, a project of the nonprofit news outlet Voice of San Diego. We knew that people in San Diego would respond because they had been supporting us over the last five years, but it was rewarding to see that it was the same in many different markets across the country.”

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Supporting membership marketing for 92 chapters in 50 states, managing highly successful member discount programs, and finding ways to woo young people onto a career path that has fallen out of favor with much of America makes for an interesting job, but Jeff Wilson, chief marketing officer for the Associated General Contractors of America , handles it with aplomb. Association Adviser: How have membership marketing programs for AGC of America evolved?

Healthy Food Trend Hits Pet Industry

Associations Now

The pet food industry, already struggling with a number of recalls and the potential of tighter state and federal regulations, has something else to worry about: the rise of healthy food, similar to what’s happened in the human food market. “When we show them these brands, they become very interested,” John Sturm, Petco’s vice president of merchandising, told the San Diego Union-Tribune in February.

Friday Buzz: CES Bursts At Las Vegas’ Seams

Associations Now

To be fair, CES is not the only event to face this problem: San Diego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Other notable trends include plans to boost email marketing in 2015. Liz Ragland, marketing content associate for Network for Good, has a few suggestions to get some ideas going. The International Consumer Electronics Show may be growing beyond even Las Vegas’ ample means. Is that good or bad?

Media Relations – The New World According to Brian Solis (from the ASAE Annual Meeting)

Guilt by Association

Brian Solis, one of the superstars in social media strategy, spoke at the ASAE Annual Meeting in San Diego last week. He’s going to publish a wiki soon that explains all of these in detail, to help you figure out what’s pertinent to your markets and conversations. He talked about how public relations professionals can still influence opinion and behavior even though mainstream media is in its death throes. Sadly, the session wasn’t recorded.

Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Second - I went to a thought leader session led by Nadira Hira at the ASAE Annual Conference in San Diego. marketing. (2). skip to main | skip to sidebar. Monday, September 28, 2009. Association Management Gen Xer Meme - Right Here, Right Now. A woman on the radio talks about revolution. When it’s already passed her by. But Bob Dylan didn’t have this to sing about you. Know it feels good to be alive - Jesus Jones, Doubt.