Wisconsin Grocers Want to Tap the Fresh Beer Market

Associations Now

While filling growlers in grocery and convenient stores is a growing national trend—with stores everywhere from Seattle to Boise, Idaho , to upstate New York now offering beer on tap—most grocery stores in Wisconsin operate under a Class A liquor license, which limits them to the sale of pre-packaged beer. “We are losing enough market shares every year, so we are just trying to protect the little bit we do have left.”

Executive Connections: SLA Says It "Big"

Executive Connections

I hope you had an opportunity to see the advertisement that appeared in the Wall Street Journal before and during the 2008 Annual Conference & INFO-EXPO in Seattle promoting the role of information professionals. I always said that I would not be impressed with SLA's efforts to market librarians (not SLA) until I saw an ad in the WSJ or Fortune or some other place our bosses would see it. Executive Connections. « And the Question Is? Main. |

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[Guest Post] Your Association’s Website Is Your Best Member Recruitment Tool


The following blog post was written by SBI Association Management , a Seattle-based and AMCI-accredited association management company. Your website’s home page is the most important recruitment tool you have to market the value of joining and close the sale. How shopping for an association is a lot like buying a toaster on Amazon. Online purchases for all consumer goods are at an all-time high.

Canadian E-Waste Group Crosses Border With New Depots

Associations Now

market with the goal of making technology more accessible to those in need. The group is focusing its rollout on two of the country’s largest tech hotbeds—Seattle and Silicon Valley. The Electronic Reusing Association (ERA) , a group that aims to extend the life of discarded gadgets, is launching depots in two cities in the American market, Seattle and San Jose, California, after 15 successful years in the Canadian market.

SBI Announces New Client Partnership with the Western Association of College and University Business Officers (WACUBO)


Seattle, WA – July 1, 2019. SBI, a Seattle-based association management company, is proud to announce the Western Association of College and University Business Officers (WACUBO) as its newest full-service association management client. WACUBO provides business officers in the western region opportunities to develop professionally, to identify solutions for issues affecting higher education, and to share their expertise with their colleagues.

SBI Announces New Client Partnership with the International Ombudsman Association (IOA)


Seattle, WA – January 2, 2019. SBI, a Seattle-based association management company, is proud to announce the International Ombudsman Association (IOA) as its newest full-service association management client. SBI will serve as the IOA corporate office and headquarters and support the mission of the organization with a full suite of services, to include overseeing operations, board support, event management, financial management, and marketing and communications.

Looking Back at 2018: Where We’ve Been and Where We’re Going


We are most proud of Shantaé Young, who completed her master’s degree in marketing. In 2018, we participated in several giving projects for our local Seattle area. conference put on by MemberClicks in Indianapolis, Indiana; and Washington State Meeting Professionals International (MPI) Annual Chapter Awards here in Seattle, Washington. To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI!

City-Based Manufacturing Groups Promote Their Economic Might

Associations Now

This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses. The Urban Manufacturing Alliance wants to “create a stronger relationship between the consumer market in these cities and the maker movement.”. It creates a stronger relationship between the consumer market in these cities and the maker movement.”.

Growth In Women-Related Cannabis Groups

Associations Now

There are female cannabis doctors, nurses, lawyers, chemists, chefs, marketers, investors, accountants and professors. Groups, such as the Seattle-based Marijuana Business Association , are feeling the effect. It also has plans to launch a membership directory spanning a wide variety of business categories, including accessories, cultivation, and marketing. The number of women entrepreneurs in the marijuana industry is on the rise.

Why Tech Marks the Spot When it Comes to Meeting Planning

Associations Now

Northern neighbor to Silicon Valley and Seattle, Vancouver has also earned a reputation as a tech hub. “Many local hosts come from the University of British Columbia and Simon Fraser University, so we have strong ties with these iconic Canadian learning institutions,” said Nicole Havers, marketing manager, meetings and conventions, at Tourism Vancouver. “We Meeting planners are turning to cities that are attracting new business sectors and investing in innovation.

Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. “We keep a long roster of people in working on different tech issues—marketing tech, economic development, women in tech,” Croft said. Our tech expectations have grown considerably over the years—here’s how smart destinations are staying ahead.

Booksellers Association: Membership Grows as Indie Stores Expand Reach

Associations Now

Teicher admits, however, that the pressure of increased minimum wages in some parts of the country, such as Seattle , are putting pressure on what has traditionally been a low-margin industry. ” Rising real-estate prices in urban markets are adding to the industry’s challenges. For the seventh straight year, the American Booksellers Association is reporting a membership surge.

The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. The marketing folks at Verizon, after all, are no dummies. Labels: Baby Boomers , Marketing. I listen to KEXP in Seattle. Marketing. skip to main | skip to sidebar.

Association Provides Google-Eyed View of Its Tradeshow

Associations Now

That was the intent of the Washington Restaurant Association, which used Google Glass to livestream its 2014 Northwest Foodservice Show in Seattle April 13-14. As long as you do the testing and as long as you’re able to know the technology works, trying new things at tradeshows will help breathe new life into what you’re doing and maybe even allow you to enter into other markets that you wouldn’t have been exposed to.”.

Alpaca Association Works to Discourage Get-Rich-Quick Schemes

Associations Now

I honestly believe that what may have happened in that ranch in Oregon is that it started off with the best of intentions and then things got out of hand,” Pacific Northwest Alpaca Association President Chris Sturgeon told The Seattle Times in March. Clothing produced from alpaca wool was a major part of the association’s marketing campaign: “I think the marketing was appropriate,” AOA board member Scott Miller told Modern Farmer. “I

California Uber Ruling Boosts Taxi Associations, Unions

Associations Now

“It is crucial for state and local governments to develop proactive legislation as our industry continues to evolve and the market expands,” NLA President Gary Buffo said in a news release. One group in California has done just that by establishing the Teamsters-backed California App-Based Drivers Association last August ; a similar group launched in Seattle a few months earlier.

The Highs and Lows of Per Diem Rates

Associations Now

in particular, where rates decreased in just 11 of the top 100 markets, according to the index. Other top cities on the list [PDF] in the United States include New York ($523.05), Boston ($502.69), Seattle ($418.89) and Washington, DC ($411.10). Business travel costs vary significantly, depending on where you’re going. According to the latest edition of the Corporate Travel Index from Business Travel News , average per diem rates are on a general upswing in the U.S.,

Mortgage Associations Fight Unusual Plan to Save Homes

Associations Now

Home prices are on the rise, and headline writers across the country couldn’t be more ecstatic: “Housing Market Heats Up,” “Firing on Most Cylinders,” “Housing Market Roars to Life.”. Those reports might seem foreign in parts of the country where the housing market has been slower to recover. It would buy the homes for 80 percent of their current market value, Reuters reports, write the mortgages down, and help the homeowners refinance at the new amount.

Lunchtime Links: How to Capitalize on Member Ideas

Associations Now

How to turn that idea into stronger engagement , and more, in today’s Lunchtime Links: A good idea: At ASAE’s 2013 Marketing, Membership & Communications Conference, Eric Lanke, CEO of the National Fluid Power Association, talked about the role of members in association project planning. How can you turn member ideas and feedback into actionable results? Also: some ways to use your social influence for the global good.

Despite Treasury Guidelines, Banks Still Wary Of Pot Shops

Associations Now

This is a huge victory for our members, our communities, and the banks that take this opportunity to serve a thriving new market,” NCIA Executive Director Aaron Smith said in a statement. We don’t believe it’s going to encourage all banks to take on this business,” an unnamed senior Treasury official said, according to the Seattle Times. “At Last week, the U.S.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Seattle Seahawks. Stock Market #. “If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. Hank Berkowitz, Association Adviser.

Texas 105

Bridging the Data Disconnect Between Nonprofits and Their Funders

Beth Kanter

Next week, I’m headed to Seattle for a couple of “ Measuring the Networked Nonprofit ” book events generously sponsored by Microsoft. I’m very excited to participate in one of the evening events, a curated discussion on Data, Transparency, and Impact with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash) and moderated by: Erica Mills, Claxon Marketing.

Association Brain Food Weekly: 5.18.18

Reid All About it

explains how to develop, market and roll out a trial program. I’ve been transcribing my March 2001 journal from when I traveled via Amtrak Coast Starlight sleeper car from LA to Seattle… Did you know the Coast Starlight and Pacific Surfliner go right along the California coast? The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Alyssa Peltier, Customer Marketing Manager, Cvent.

111 Intriguing Chats for 2011


It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. I know a thing or two about marketing. Marketing Strategist. Marketing. Follow – aerospace, defense, marketing, public policy and old media.

Can You Measure Love?

Beth Kanter

” I hope you’ll join me. (Check out their “ Make Love, Not Spam e-book on how to get better results with email marketing) Here’s how many nonprofits are being generous and leveraging love ! During this week’s Measuring Networked Nonprofit events in Seattle that included fantastic conversations about measurement, data, and impact, I’ve been reflecting on the “too hard to measure.”

Business Ideas for Women


She desired more from life, and so she looked for work and got a job with Brewer Labatt, where she rose in the ranks to become the head of marketing. She grew up in Seattle and started working at the age of 15. Have you ever wanted to send someone a gift basket but you do not want to go all the way to the market and buy each and every item individually? Marketing agency. It will surprise you to learn that most companies actually outsource their marketing needs.

Let Your Message Fly on a Platform You Don’t Own

Associations Now

That growth, particularly in the political sector, highlights the need to think beyond your own website when it comes to content marketing and advocacy. Meanwhile, a guy from Seattle named Ben Haggerty was preparing his next big career move. Is this going to be a wider trend that you need to consider in your content marketing plan? In the past year, the blogging platform Medium has become increasingly important as a way to distribute ideas without filtration.

Study: Why Business Travel Costs Vary Significantly by City

Associations Now

Additionally, 10 of the 15 most expensive cities for business travelers—such as New York City, Boston, San Francisco, and Seattle—are on the East Coast or West Coast in the lower 48. Ken Robinson, a market research analyst for Runzheimer’s parent company Motus, says business travelers should keep in mind a full picture of expenses when making decisions about business travel costs.

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

All of these platforms have been profiled at our recent Social Media for Nonprofits conferences, which is about to produce its final US program of the year in Seattle on 11/5, before we head to New Delhi on December 5, and then back to New York City, Silicon Valley, Vancouver, plus most other major US markets in 2013. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series.

Tools 51

How SLA members were involved in Alignment research - TypePad

Executive Connections

   In the language exploration phase of the research, we held five separate focus groups for information pros in cooperation with SLA chapters in Vancouver, Seattle (two sessions, one just for students), Los Angeles and D.C., Executive Connections. « Why This Is the Right Name | Main. | "An Historic Vote for a Second Century" Guest Blog from 2009 President Gloria Zamora » 13 November 2009. How SLA members were involved in Alignment research.

Myth Busting around Scale

Beth Kanter

Note from Beth: I’m hosting a small army of guest bloggers, grantmakers, who are attending the GeoFunders National Conference taking place this week in Seattle. That organization will need a deep bench in marketing/ PR and have a savvy lawyer on call. Photo by Tsmall. The GEO community is united by a common drive to challenge the norm in pursuit of better results.

SXSW 2013 – Social by Global: Failure Is Not An F-Word!

Beth Kanter

Once you can understand your reaction – and if you are a person who tends to blame yourself, it is important to understand how making a mistake makes us feel bad and how to let that feeling of shame go. I learned a technique for this from Seattle-based improvisation teacher, Matt Smith. This week I was in Austin, TX for SXSW Interactive Festival where I presented or facilitated at several social good sessions or events.

Are Your Creepy Pitches Spooking Your Supporters? Pitch Fail and How To Fix It!

Beth Kanter

You want a pitch that is remarkable—meaning interesting enough for people to remark on it to you and (pay attention because this next part is very important in terms of word-of-mouth marketing) to others. She is on faculty at the University of Washington and Seattle University, and has lectured at the University of Chicago. Flickr Photo by Las-Initially.

Coronavirus Updates for Association and Events Professionals – What You Need to Know


They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Andrés’ New York market Mercado will also operate a community kitchen. About this list.

Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know


They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.