Of Bars, Stale Bread, Superheroes, and Road Trips (All this came from 12.08 #SMfastfwd on “Brands and Social Media”?!): a recap

ChatterBachs

Below you will find a recap of the dynamic 12.08 #SMfastfwd tweetchat on “Brands and Social Media” The recap is not intended to capture every comment but to preserve the flow and energy of the session. You’ll really want to read through the entire recap, however, to catch many insightful and memorable nuggets that just may well apply to what you’re trying to do in social media. Manager of Sales and New Media Marketing.

3 Reasons Why the Big Red “M” is Sponsoring an IndyCar - Moery Company

Moery Company

Since announcing our IndyCar sponsorship two weeks ago, we’ve been getting unprecedented activity on social, and record hits on our website over the news. We have several reasons: #1 Marketing today is all about getting attention. Are pushing too much on social media?

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The Hourglass Blog: Real-World Innovation for Associations

The Hourglass Blog

Marketing. Social Media. skip to main | skip to sidebar. Sunday, June 5, 2011. Real-World Innovation for Associations.

The Hourglass Blog: What's Your Innovation Readiness? Part 3

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Marketing. Social Media.

The Hourglass Blog: What's Your Innovation Readiness? Part 2

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Marketing. Social Media.

The Hourglass Blog: What's Your Innovation Readiness? Part 1

The Hourglass Blog

Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Marketing. Social Media. skip to main | skip to sidebar. Wednesday, September 15, 2010. Whats Your Innovation Readiness? Part 1.

The Hourglass Blog: The Innovation Hub for Associations

The Hourglass Blog

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Marketing. Social Media. skip to main | skip to sidebar. Monday, January 31, 2011. The Innovation Hub for Associations.

The Hourglass Blog: The Role of Trust in Innovation

The Hourglass Blog

If you didnt see it, Maddie Grant asked me to do a guest post on her SocialFish blog last week, and I shamelessly used it as an opportunity to promote the innovation project Im spearheading for the Wisconsin Society of Association Executives. Marketing. Social Media. skip to main | skip to sidebar. Tuesday, August 10, 2010. The Role of Trust in Innovation.

The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Marketing. Social Media. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation.

Association Brain Food Weekly: 2.22.16

Reid All About it

Host: Marketing General, Inc. Speaker: KiKi L’Italien, Social Media Strategist, Founder and CEO, Amplified Growth LLC. Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin.

Reinvent What You Do, Not Who You Are

Association Subculture

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. It's spreading to Indiana, Wisconsin and New York.

Milk Processors to Dairy Skeptics: “Get Real”

Associations Now

“We’ve kept too quiet,” Kadison said, according to Wisconsin State Farmer. We need to fight the battle in the social media and digital world.” ” MilkPEP’s Marketing Manager Victor Zaborsky agreed.

How To Automate Twitter Without Looking Like an Idiot

SocialFish

In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. One key finding I saw repeatedly was that up to 80% of a brand’s social mix can and should be curated content that your audience will find useful.

Thursday Buzz: North America Loves Its Meetings

Associations Now

The 65 events scheduled today cover wide geographic ground—from educational sessions in Wisconsin to social media efforts in New York City to a press rally in Las Vegas—as well as a broad range of subject matter.

Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers.

Tuesday Buzz: Is Gen X Running the Show for Associations?

Associations Now

That’s when XYZ University’s Sarah Sladek wrote a book (published by ASAE) titled The End of Membership as We Know it , a book the National Fluid Power Association’s Eric Lanke picked up after seeing Sladek speak at a recent Wisconsin Society of Association Executives event.

The Hourglass Blog: Innovation = Creativity x Execution

The Hourglass Blog

Its also something Ive realized as part of my work with the Innovation Task Force of the Wisconsin Society of Association Executives. Marketing. Social Media. skip to main | skip to sidebar. Sunday, November 14, 2010. Innovation = Creativity x Execution.

The Hourglass Blog: The World Database of Innovation--CLOSED!

The Hourglass Blog

This is exactly the kind of resource I need to tap to help build the model of innovation for the association community Ive been discussing on this blog and leading on behalf of the Wisconsin Society of Association Executives. Marketing. Social Media.

The Hourglass Blog: Jumpstarting an Essential Conversation

The Hourglass Blog

Marketing. Social Media. skip to main | skip to sidebar. Tuesday, January 11, 2011. Jumpstarting an Essential Conversation.

The Hourglass Blog: Generational Herd Mentalities

The Hourglass Blog

Its a good read, and it parallels the perspective of many Millennials in the job market today, wanting to succeed, but not willing to settle for second best. I went to the University of Wisconsin in the late 1980s. Marketing. Social Media.

The Hourglass Blog: Who Will Change the Workplace?

The Hourglass Blog

Maybe in my little corner of Wisconsin, but certainly no farther than that. Marketing. Social Media. skip to main | skip to sidebar. Tuesday, November 9, 2010. Who Will Change the Workplace? Okay, Eric, your post from last Tuesday has me thinking. I read McAfees post and yours, and I get it. When a new generation comes into the workforce, we tend to freak out. There is an interesting pattern to the freaking out, though.