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The Best Membership Marketing Strategies for Any Organization in 2020

Wild Apricot

Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020.

Strategy 409
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The Ultimate Nonprofit Guide to Digital Marketing

Wild Apricot

Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketing strategies and how to build your own.

Marketing 418
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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

Marketing 459
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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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The Ins and Outs of Marketing Automation for Associations

Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).

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Leading marketing innovation in a digital-first world

The Association 100

Johnson, CEO of the American Marketing Association, shares his insights on the evolving role of marketing and how AMA supports professionals across the globe. He also emphasizes the need for ethical responsibility in marketing as consumers demand greater transparency and accountability. On The Association 100 Podcast , Bennie F.

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4 best practices to reevaluate your association’s pricing strategy

Nimble AMS

When was the last time your association evaluated its pricing strategy? Continue reading to discover how to conduct routine pricing reviews at your association, create a pricing committee, and successfully leverage a pricing strategy at your organization. If youre unsure, or if the answer isnt recently, nows the time to reevaluate.

Price 118
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. and choosing the right monetization strategy. Our research has shown a clear correlation between high program maturity (and ROI!)

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How to Create a Winning Event Marketing Strategy

They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences.

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How to Write an Association Marketing Plan

Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. The strategies you can employ to launch a successful localization project. The pinnacle of success for any business is ultimate customer and employee gratification.

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Does that mean your current LMS strategy is in need of a refresh? There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Effective marketing & monetization. Implementation. Integration. And even more!

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. and choosing the right monetization strategy. It will: Debunk common learning monetization misconceptions Detail several monetizing strategies Help you rethink the true value of your learning program Download Now

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. Finance expert, Dave Sackett, will unpack innovative budgeting and forecasting strategies that go beyond spreadsheets and outdated models. . Register now to reserve your spot!