Expert insights. Personalized for you.
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. The documentation of your work is the cornerstone of your thought leadership strategy. If you’re looking to build your brand in the coming months or in 2020 use some of these strategies. MORE
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. 3 Association Growth Strategies. MORE
Every hour of every day, data is accumulating in the depths of your tech stack. If you can make sense of this data, you'll find everything you need to increase membership, build engagement and offer the kind of programming that your members desperately want. But how do you turn data into insight? member engagement MORE
In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product. But this shift doesn’t make outbound marketing obsolete. MORE
HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. Lead Generation & Growth Strategies MORE
Member Engagement Analytics Content Strategy Customer Marketing MORE
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video MORE
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales MORE
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Many B2B companies are also small businesses, and one of the biggest mistakes they make is not putting one person in charge of their social media strategy. How to Market like a Musician. MORE
In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Try any of these five tactics: Automate your marketing tactics for continuing education. Automate your marketing tactics for continuing education. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it. MORE
Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020 MORE
Strategy—and Transparency—First. Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats. MORE
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? MORE
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. Marketing to Make Change Happen. Is your current strategy promoting positive change? MORE
These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy. Engagement Marketing Marketing Automation MORE
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? This is the place where you set your strategies and match tactics to them. marketing strategy MORE
The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Industry TrendsDoes your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. MORE
Read the blog post to learn about the benefits of a marketing segmentation strategy for your association Members, customers, attendees, and prospects expect some level of personalized or relevant content from every organization they interact with. MORE
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? Writing a marketing strategy will help you to: Identify what it is you want to achieve through your marketing activity. Challenges for your strategy. MORE
While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019. MORE
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try MORE
Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. The essence of this content strategy is the belief that if we, as businesses, deliver consistent,( read more ). MORE
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. Association Management Member Engagement Member Benefits Membership Marketing MORE
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. MORE
In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s It’s really easy to get sucked into thinking that content marketing is all about having your content in all the right places,” says Kivi Leroux Miller on Nonprofit Marketing Guide. MORE
The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership. MORE
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. Features Marketing & Communications email design email goals email marketing email marketing strategy emali strategy goals marketing strategy MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. But the problem that marketers, including those at associations, will struggle with is the overload element—with email users unable to read every email, let alone hit “Inbox Zero,” the competition is rising, and only a quarter of brand emails are deemed interesting enough to even open. MORE
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors. Strategy MORE
When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got? member engagement MORE
We’ve had a client that basically pulled up stakes and said, “No, we’re not selling anything or marketing anything to anybody right now.” Simply, the improvement of paying better attention to the market could be the improvement that could change your association, or your small business, forever. The post Short- and Long-Term Strategies for Moving Forward appeared first on The Moery Company. Business Practices association strategy coronavirus covid19 strategy MORE
fundraising innovation marketing membership whitepaper young professionals fusionSPAN KiKi L'Italien Sohini Baliga Wild ApricotMy Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. MORE
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member RenewalBut your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. MORE
The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Organizations of all sizes have expanded their marketing efforts to include matching gifts. Nonprofits and Charities Marketing Automation Online Community MORE
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Get tips from the 2020 Membership Marketing Benchmark Report. MORE
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. To make the most out of automated communications, you’ll want to select an AMS that can integrate with your marketing automation platform , so that you can: Simplify the dues collection process. Resource: The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns. MORE
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline. MORE
The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & CommunicationsMembers are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. Lead generation is not the only use case for marketing automation. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. MORE
Wild Apricot
JULY 20, 2018
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video
Wild Apricot
MARCH 3, 2020
Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020
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Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. Marketing to Make Change Happen. Is your current strategy promoting positive change?
Higher Logic
FEBRUARY 2, 2018
In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product. But this shift doesn’t make outbound marketing obsolete.
Higher Logic
JANUARY 25, 2018
These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. It should be no surprise social platforms are a popular starting point, and a critical component of a micro-moment marketing strategy. Engagement Marketing Marketing Automation
YourMembership Blog
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member RenewalBut your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew.
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Higher Logic
JANUARY 2, 2019
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline.
Higher Logic
OCTOBER 21, 2020
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Get tips from the 2020 Membership Marketing Benchmark Report.
HighRoad Solution
SEPTEMBER 15, 2020
HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. Lead Generation & Growth Strategies
HighRoad Solution
MAY 24, 2019
When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got? member engagement
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. Lead generation is not the only use case for marketing automation.
|
Jamie Notter
NOVEMBER 15, 2018
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors. Strategy
Higher Logic
OCTOBER 22, 2019
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. To make the most out of automated communications, you’ll want to select an AMS that can integrate with your marketing automation platform , so that you can: Simplify the dues collection process. Resource: The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Velvet Chainsaw
APRIL 28, 2020
Strategy—and Transparency—First. Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats.
Higher Logic
APRIL 3, 2018
The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Organizations of all sizes have expanded their marketing efforts to include matching gifts. Nonprofits and Charities Marketing Automation Online Community
Associations Now
MARCH 20, 2019
In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s It’s really easy to get sucked into thinking that content marketing is all about having your content in all the right places,” says Kivi Leroux Miller on Nonprofit Marketing Guide.
Socious
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
YourMembership Blog
JULY 19, 2019
The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Industry TrendsDoes your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals.
Higher Logic
AUGUST 20, 2020
The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership.
Optimist Consulting
MARCH 27, 2016
I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. 1.Why have a marketing strategy? Writing a marketing strategy will help you to: Identify what it is you want to achieve through your marketing activity. Challenges for your strategy.
Socious
AUGUST 27, 2015
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. Association Management Member Engagement Member Benefits Membership Marketing
Association Adviser
FEBRUARY 25, 2016
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. Features Marketing & Communications email design email goals email marketing email marketing strategy emali strategy goals marketing strategy
Spark Consulting
OCTOBER 1, 2014
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? This is the place where you set your strategies and match tactics to them. marketing strategy
Potomac Core
OCTOBER 4, 2016
Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. 3 Association Growth Strategies.
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
Moery Company
SEPTEMBER 30, 2019
But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. The documentation of your work is the cornerstone of your thought leadership strategy. If you’re looking to build your brand in the coming months or in 2020 use some of these strategies.
Wild Apricot
JULY 14, 2010
Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. The essence of this content strategy is the belief that if we, as businesses, deliver consistent,( read more ).
Spark Consulting
MARCH 28, 2018
fundraising innovation marketing membership whitepaper young professionals fusionSPAN KiKi L'Italien Sohini Baliga Wild ApricotMy Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast.
Associations Now
FEBRUARY 3, 2020
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. But the problem that marketers, including those at associations, will struggle with is the overload element—with email users unable to read every email, let alone hit “Inbox Zero,” the competition is rising, and only a quarter of brand emails are deemed interesting enough to even open.
Socious
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
HighRoad Solution
MAY 13, 2019
Every hour of every day, data is accumulating in the depths of your tech stack. If you can make sense of this data, you'll find everything you need to increase membership, build engagement and offer the kind of programming that your members desperately want. But how do you turn data into insight? member engagement
Membersuite
AUGUST 5, 2019
Read the blog post to learn about the benefits of a marketing segmentation strategy for your association Members, customers, attendees, and prospects expect some level of personalized or relevant content from every organization they interact with.
Association Adviser
AUGUST 15, 2019
The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & CommunicationsMembers are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association.
Potomac Core
AUGUST 3, 2016
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries.
Associations Now
FEBRUARY 6, 2019
While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.
Higher Logic
FEBRUARY 26, 2019
In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Try any of these five tactics: Automate your marketing tactics for continuing education. Automate your marketing tactics for continuing education. Automate your marketing strategy so that your members are targeted with relevant information when they’re most likely to be interested in it.
Wild Apricot
DECEMBER 6, 2019
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
SocialFish
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Many B2B companies are also small businesses, and one of the biggest mistakes they make is not putting one person in charge of their social media strategy. How to Market like a Musician.
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