YourMembership

SEPTEMBER 26, 2019

The post Recession-proof your association with a member management system appeared first on YourMembership. With the economy going strong, you might not think about preparing for an unexpected event like a recession. But now is the ideal time to take steps to protect your small association’s.

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System Revenue Industry Software 275

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

Freestone

DECEMBER 12, 2023

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

Learning Management System 84

Learning Management System LMS Revenue System 84

WBT Systems

NOVEMBER 22, 2016

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. Who needs to be involved in the Learning Management System implementation project?

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Learning Management System eBook System LMS 150

Association Analytics

NOVEMBER 9, 2023

Hear how CMAA has expanded their tech stack with best-of-breed solutions and an analytics platform at the center pulling all the data together.

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System Member Engagement Resources Strategy 305

YourMembership

MAY 30, 2018

But, you also deserve a little sympathy if you contend with manual spreadsheets or an entry-level membership management system. As your growth brings size and complexity, it becomes clear a more sophisticated membership management system is needed. The post 3 signs growth leads you to switch membership management systems.

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Membership Management System Organization Recruiting 220

Higher Logic

MARCH 27, 2019

To provide its members with access to the education and training they needed in a useable, relevant way, AGMA invested in Higher Logic’s Learning Management System (LMS). Because AGMA can tailor its new LMS much more than its past system, the association can ensure the LMS is branded appropriately. This is an amazing product.

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Learning Management System Case Study System LMS 244

Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

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Tools Marketing Software System 111

Higher Logic

MAY 9, 2017

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. These DOA systems are the ones that haven’t met the demands of technology and learners. To make sure you’re on the right path, look for a system with these five essential features.

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Learning Management System System LMS Software 220

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

GrowthZone

AUGUST 18, 2021

That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life. GrowthZone has a built-in marketing automation module. Sound ideal, right?

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Marketing Social Media System Price 148

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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Content Marketing Education Course 150

MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. We’ll cover the following questions: What is an AMS system? We’ll cover the following questions: What is an AMS system?

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System Association Management Directory Software 52

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

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Newsletter Content Social Media Education 210

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.

Marketing 189

Marketing Price Education Content 189

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

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Marketing eBook Content System 198

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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Tools Marketing Social Media Software 233

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

Revenue Strategy Price Newsletter 210

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Linda Bowers, CTO, WBT Systems. Develop effective pricing and marketing strategies. Integrate core learning systems with CRM platforms and other operational applications. How can your organization expand online learning reach? Wednesday, May 23, 2018 – from 1-2pm ET.

Strategy 150

Strategy Marketing How To LMS 150

Aptify

DECEMBER 8, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”.

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Cost System Association Management Maine 106

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics.

Content 52

Content Marketing Strategy Guidelines 52

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

Spark Consulting

DECEMBER 16, 2015

My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it. What would your 2016 marketing resolution be? I’m totally stealing this idea from smartie Beth Brodovsky , who emailed me this same question recently for her Driving Participation podcast series.

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Marketing System How To 150

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. — TopClass LMS by WBT Systems (@WBT_Systems) February 4, 2020. Offer Self-Care and Well-Being Education.

Marketing 101

Marketing LMS System Education 101

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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Course Marketing eBook Content 186

Higher Logic

APRIL 26, 2018

When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine. Research is an absolute truth if you’re shopping around for a new marketing automation platform. Technology evolves , and so will your marketing automation platform. Learn Before You Buy.

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Marketing Team Software Class 197

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Marketing How To Course Discount 192

Associations Now

MAY 18, 2023

When EDI is done well, it really evokes system changes and not just a one-off, performative act. The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said. You can get immediate results, but you also can embed it for long-term impact.”

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Portland Marketing Certificate Proposal 111

HighRoad Solution

FEBRUARY 5, 2020

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will it integrate with the other systems ? Will the new platform work? Will we be able to run reports? But these technical issues are usually the easiest part of the upgrade process.

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Marketing System Process Technology 103

Aptify

NOVEMBER 19, 2020

For large membership-based organizations, one of the primary AMS choices is between systems that are built on top of a customer relationship management (CRM) platform and those that are built on a proprietary platform. Both types of AMS systems have their own benefits. Your IT team can build, develop, and configure on top of it.

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System Software Tips Price 72