Meet the Team – Elizabeth Johnson, Vice President

Moery Company

I love connecting marketers with their target customers through association sponsorships and exhibits, and partnerships. The post Meet the Team – Elizabeth Johnson, Vice President appeared first on The Moery Company. Transcript: Hi, I’m Elizabeth Johnson.

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Marketing Team Remote Tips

HighRoad Solution

Marketers are innately poised for change. They’re inclined to think creatively and move when the market demands. Regardless of a marketer's nimbleness, sudden environmental and culture change is never easy.

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Meet the Team – Grace Lynch, Business Development Manager

Moery Company

Hi everybody, my name is Grace Lynch and I’m the newest team member here at The Moery Company. My roles were primarily focused on marketing: event marketing, website management, social media, and all more. Really excited to be part of the team! The post Meet the Team – Grace Lynch, Business Development Manager appeared first on The Moery Company. Business Development associations business development grace lynch meet the team

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Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace?

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Grace Lynch joins The Moery Company’s Business Development Team

Moery Company

The Moery Company (TMC) is pleased to announce the newest member of the Business Development team, Grace Lynch. We are excited to have Grace join The Big Red M’s sales team to accelerate the growth of our clients’ membership and sponsorship revenues,” says President, JP Moery.

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If You Build It, Will Teams Come?

Velvet Chainsaw

This is the second installment of a two-part blog on team learning. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together! Design for Team Learning. Design the room layout to accommodate teams of four to six sitting together, which will help expedite and enhance knowledge sharing and change management. What ideas do you have for attracting team registration?

Team 104

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). Inbound marketing.

Team 123

What Does a Modern Marketing Team Look Like?

Association Adviser

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities. Understanding needs of the market.

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The Moery Company is Growing – Join Our Team!

Moery Company

Position Description: The Moery Company is seeking a business development Manager to engage senior-level association executives, proactively schedule and confirm sales meetings, and executed sales and marketing programs. The post The Moery Company is Growing – Join Our Team! Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level.

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What Does a Modern Marketing Team Look Like?

Association Adviser

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities. Understanding needs of the market.

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How to Give Your Customer Success Team Superpowers

Higher Logic

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. Obviously, burnt-out customer success teams digging through disparate data sources and patching resources together for customers isn’t the ideal. But how can you get past these roadblocks to activate your customer success team’s success?

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Association management: Does Your Marketing Team Have the Right Skills?

HighRoad Solution

Associations exist because we know that we’re stronger when we’re part of a team. Good things happen when talented people come together to share knowledge, compare best practices and make connections, which is why associations work so hard to acquire members. Association Management

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. Senior Community Manager Heather Arkwright and Marketing Specialist Jenny Pan worked with departments throughout Higher Logic to put together our first formal customer advocacy program. How about marketing? Marketing, for example, was looking for more case studies and blog posts.

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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? While the in-house marketing shift is undeniable, does it make sense for your association? Building up a team isn’t always easy.

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Looking to Replace Your Sales Team? You Should take a Second Look - Moery Company

Moery Company

Strategy, good sales process, sound value proposition, modern marketing, and excellent data must be in place. So, before you hire up some newbies to dial for dollars, I encourage you to become part of your sales team for a few weeks. Ensure the team provides you with the entirety of collateral information and tools you’ll need to sell an association membership. See if your experience changes your perspective on your existing team.

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Content Marketing for Associations: Who Do You Need on Your Team?

HighRoad Solution

Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team. Association Management

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The HighRoad Team Take on Digital Summit DC 2018

HighRoad Solution

In the final weeks of summer, the HighRoad client services team de scended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. digital marketing

DC 85

The Anatomy of an Effective Customer Community Team

Higher Logic

The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Exactly who’s involved will depend on your business and its goals, but to help you start planning your ideal team, we put together a list of five people who always have something to contribute. Leadership Team. Marketing and Content Expert.

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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. So where does marketing fit in?

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks.

Developing a Micro-Moments Marketing Strategy

Higher Logic

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. By removing the silos around their online and in-store teams, they were able to better serve their customers. Engagement Marketing Marketing Automation

Build Core Strength with a Modern Marketing Team

SocialFish

This is the second in a series of posts with great advice about content marketing – read the first one here. Core strength yields benefits in productivity and agility as teams work together to drive recruitment, engagement, and retention. Core strength is made up of culture, human and data assets, and team structure. Technology and market channel growth play a big role in how organizations choose to structure themselves.

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file.

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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline.

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Growth can be a predicament for any team in any organization. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. To ensure that your community management team has the time, resources, and skills they need to make your community successful, pay close attention to their tasks and results they’re getting. Your Ideal Community Management Team. Digital marketing professionals.

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Successfully Embracing Change is a Team Effort

Association Adviser

That’s not a slight toward NBOA’s staff at the time, but we did need to attract more association expertise and different skills, like marketing, to the existing staff. But I want to be clear: At NBOA, our success is such a team effort, which makes it all the better. We all know that it took every person on our staff team to get where we are today. We’ve been able to grow that team so we can share successes with more people.

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Fun Facts about Mobile Marketing

Spark Consulting

Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner. marketing presentations HubSpot Jamie Notter Leslie White mobile Peter Houstle We all know we should be doing it, and some of us are. The items I think are most important for associations include: 25% of Americans access the Internet ONLY through their mobile devices.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. Marketing Tip No. As for tactics, email marketing again took the No. The biggest dip: mobile marketing.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. Marketing Tip No. As for tactics, email marketing again took the No. The biggest dip: mobile marketing.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Good luck, marketers! Marketing Member Retention Volunteer Management Associations Online Community

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Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. Instead of just mentioning the report once, Moody’s team repurposes it into many pieces so it gets several looks. How has your marketing team improved its content strategy?

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4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. More than once, I have encountered organizations eager to jump onto the marketing automation bandwagon for the first time, or upgrade from basic automation features, only to see the platform be left for dead, because they didn’t know what to do with it once they had it. You should know your team better than anyone, and you should know exactly what they can and cannot handle.

Team Building Tip: Take (and Discuss) a Personality Test

MembersClicks

That’s why we think that taking a personality test as a group (whether that’s with your immediate department or entire staff) is a fun and effective team building activity. We actually did this as a marketing team at the beginning of the year and, while we laughed a lot about the results (some of them were just TOO TRUE), it was a truly eye-opening exercise. Have you ever wondered why you are, well.the way you are?

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership Blog

We have been working with this team for three years, and it is a real privilege to collaborate with this outstanding group of association professionals. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Social Networking, Mission Creep, and the 2014 Job Market – The Potential Risks and Rewards for Your Association with Rick Rutherford.

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Successfully Embracing Change is a Team Effort

Association Adviser

That’s not a slight toward NBOA’s staff at the time, but we did need to attract more association expertise and different skills, like marketing, to the existing staff. But I want to be clear: At NBOA, our success is such a team effort, which makes it all the better. We all know that it took every person on our staff team to get where we are today. We’ve been able to grow that team so we can share successes with more people.

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The best of sales and marketing consulting have partnered up to form an unbeatable team within the industry

Moery Company

The war stories of more than three decades in business development has taught me to appreciate the value of great marketing. As a result, I’m pleased to really add the “and marketing” part of the MoeryLAI value proposition with this strategic partnership announcement We need better lead generation possibilities to make our sales process faster and more efficient. Over the last three years, MoeryLAI has developed some best practices for sales.

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22 Lessons for Association Team Leaders

GrowthZone

They say a team isn’t defined by their ability to work together, but their trust in each other. High-functioning organizations have balanced accountability systems with high levels of trust among the team. Having served with a high-functioning team for more than a decade – where turnover was unbelievably low – I’ve come to believe that most people don’t quit their job; they quit their boss. The boss sets the trust tone for the team.

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Daily Buzz: Unlock Your Team’s Creativity

Associations Now

Creativity will drive future success in your organization—but that can only happen when you create an environment that allows your team to push innovation forward. But creativity is also the most important leadership trait for you and your team to possess when it comes to the future success of your association. To unlock the inspired ideas that will push innovation in your own team, Shambaugh suggests the following: Don’t get stuck in the process.

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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Let’s explore three reasons why you should hone in on marketing to your existing customers. Why Smart Businesses Dedicate Resources to Customer Marketing.