Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. Doing business—especially buying and selling—has become more of a team sport. The Science of Team Learning.

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If You Build It, Will Teams Come?

Velvet Chainsaw

This is the second installment of a two-part blog on team learning. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together! Design for Team Learning.

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Meet the Team – Elizabeth Johnson, Vice President

Moery Company

I love connecting marketers with their target customers through association sponsorships and exhibits, and partnerships. The post Meet the Team – Elizabeth Johnson, Vice President appeared first on The Moery Company. Transcript: Hi, I’m Elizabeth Johnson.

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Meet the Team – Grace Lynch, Business Development Manager

Moery Company

Hi everybody, my name is Grace Lynch and I’m the newest team member here at The Moery Company. My roles were primarily focused on marketing: event marketing, website management, social media, and all more. Really excited to be part of the team!

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Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Marketing

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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Building up a team isn’t always easy.

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Meet the Marketing Team!

MembersClicks

Whenever you see the MemberClicks brand, your first experience always begins with our Marketing team. Each member of our Marketing team uniquely strives to ensure MemberClicks remains shockingly refreshing to each and every one of you. Because they take it personally! This ranges from designing our brand and organizing our industry presence to brainstorming new relevant content ideas and analyzing industry trends. MC Insider

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Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts.

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What Does a Modern Marketing Team Look Like?

Association Adviser

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities. Understanding needs of the market.

Team 40

What Does a Modern Marketing Team Look Like?

Association Adviser

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. If your organization is constantly expanding its offerings, team organization can be a juggling act to logically recalibrate your team so that all available skill sets are effectively covering your marketing activities. Understanding needs of the market.

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Building a Modern Marketing Dream Team eBook

Informz

Marketing teams have a lot of pressure on them to keep their audience engaged. Marketers continue to shown great resiliency and resolve to reach target audiences across a variety of media channels. Marketers will go wherever their audience is.

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Grace Lynch joins The Moery Company’s Business Development Team

Moery Company

The Moery Company (TMC) is pleased to announce the newest member of the Business Development team, Grace Lynch. We are excited to have Grace join The Big Red M’s sales team to accelerate the growth of our clients’ membership and sponsorship revenues,” says President, JP Moery.

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The Anatomy of an Effective Customer Community Team

Higher Logic

The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Leadership Team. Marketing and Content Expert.

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Association management: Does Your Marketing Team Have the Right Skills?

HighRoad Solution

Associations exist because we know that we’re stronger when we’re part of a team. Good things happen when talented people come together to share knowledge, compare best practices and make connections, which is why associations work so hard to acquire members. Association Management

Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse.

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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Build Core Strength with a Modern Marketing Team

SocialFish

This is the second in a series of posts with great advice about content marketing – read the first one here. Core strength yields benefits in productivity and agility as teams work together to drive recruitment, engagement, and retention.

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The Moery Company is Growing – Join Our Team!

Moery Company

Position Description: The Moery Company is seeking a business development Manager to engage senior-level association executives, proactively schedule and confirm sales meetings, and executed sales and marketing programs. The post The Moery Company is Growing – Join Our Team!

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Developing a Micro-Moments Marketing Strategy

Higher Logic

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach.

Daily Buzz: Unlock Your Team’s Creativity

Associations Now

Creativity will drive future success in your organization—but that can only happen when you create an environment that allows your team to push innovation forward. Allow team members to take risks, explore ideas both big and small, and encourage healthy debate.

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Content Marketing for Associations: Who Do You Need on Your Team?

HighRoad Solution

Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team. Association Management

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6 steps for marketing your livestream!

CommPartners

Define your offerings and goals Before you begin your marketing efforts, you must know what you are selling. This should always be the first step of a marketing team, asking the questions.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online. Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this.

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What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Growth can be a predicament for any team in any organization. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Your Ideal Community Management Team. Digital marketing professionals.

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4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal.

Is Microsoft Teams More Popular Than Slack? Yes, but …

Associations Now

Microsoft’s chat and collaboration service Teams now has a bigger daily user base than Slack, but their use cases differ in important ways—particularly in terms of how they integrate with other tools. Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market.

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Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks.

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

The HighRoad Team Take on Digital Summit DC 2018

HighRoad Solution

In the final weeks of summer, the HighRoad client services team de scended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. digital marketing

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. Why Smart Businesses Dedicate Resources to Customer Marketing.

Team Building Tip: Take (and Discuss) a Personality Test

MembersClicks

That’s why we think that taking a personality test as a group (whether that’s with your immediate department or entire staff) is a fun and effective team building activity. Have you ever wondered why you are, well.the way you are?

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Meeting Activities to Foster Team-Building

Associations Now

Looking to build better bonds between meeting attendees or even your association’s staff team? Here are some outside-the-box team-building activities to consider. So, why not try a culinary-based team-building activity or competition?

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Good luck, marketers! Marketing Member Retention Volunteer Management Associations Online Community

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file.

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Global Cities Eye an Association Tag Team

Associations Now

With their marketing operations working in tandem, the participating economic development and marketing organizations can steer associations with a global presence toward holding their events—or, even better, establishing their headquarters—in each other’s cities.

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Michele Frania Joins the Velvet Chainsaw Team

Velvet Chainsaw

I’m excited to announce that Michele Frania has joined the Velvet Chainsaw team as of April 8, 2013 as Director, Client Projects & Stories! She also served as a Senior Marketing Coordinator with Universal American for several years.

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