[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Email Marketing.

Problems Associations Have When Upscaling Marketing Technology

HighRoad Solution

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. Integration Customer Marketing Customer Portal SoftwareWhat’s the first thing you do every day? Besides checking your email and Facebook notifications.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.

How to use technology to support your members’ career journey

YourMembership Blog

Having the right technology in place helps you understand and engage with your members through each stage of their journey. The post How to use technology to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing Online Learning TechnologyYour members’ needs and expectations evolve as they move through their careers.

Expert Roundup: Top Tips on Associations, eLearning, and Technology

Blue Sky eLearn

Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

7 Lessons You’ll Learn When Upgrading Your Association Marketing Technology

HighRoad Solution

Most of your peers in the association space will offer the following tips: Marketing TechnologyRather than reinvent the wheel, you can simply look to other associations and find out about the important lessons they’ve learned during their digital transformation projects.

Expert Roundup: Top Tips on Associations, eLearning, and Technology

Blue Sky eLearn

Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? The more people on your team, the more likely it is you’ll have different tolerances for technology.

5 reasons your website and CMS is the hub of your association’s marketing technology

Vanguard Tech

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

Face Your Fear of Technology

Association Adviser

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to?

What to Do When Your Members Hate Technology

Socious

Association Executives Member Engagement Membership Marketing Membership Management SoftwareYou just discovered amazing new association management software that will give your association’s staff hours back in their day.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

Need to convince your board it’s time for new technology? Focus on your association’s goals and challenges.

YourMembership Blog

You know it’s time for new technology. Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. The post Need to convince your board it’s time for new technology? Membership & MarketingBut does your board? Here’s how. It’s a familiar story. Your association has goals around membership growth, retention, and engagement. And every day, your outdated.

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Socious

Conversations around technology in the world of associations and nonprofits are constantly evolving. So where should you go to find out where technology is headed and how to avoid common pitfalls? Tom has over 25 years of research experience in the association and nonprofit markets.

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How do association marketers fight email fatigue?

Aaron Wolowiec

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014.

Technology Trends in Associations

SocialFish

Lots of good stuff in here about marketing automation, online communities, user experience and more to sink your teeth into. Key findings from the 2014 Association Technology Study from Lehman Reports and what they mean for associations.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Tools, technology, and coffee keep us running. Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. What are other marketers up to? Did we miss any marketing tools you rely on?

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Technology Assessments and Association IT: Part I

Delcor

WHAT 2 YEARS OF TECHNOLOGY ASSESSMENTS REVEAL ABOUT ASSOCIATION IT: DATA and DIGITAL. When we perform technology assessments for clients, we use our IT Maturity Model to gauge how effectively they’re managing IT across four domains: data, digital, infrastructure, and management.

Daily Buzz: Jumpstart Your Technology Strategy

Associations Now

Technology can streamline many processes, but not all associations are taking advantage. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Social Businesses Use Technology for more than Marketing

SocialFish

In our circles, everyone understands that social technologies are a must for marketing and communications. But I am still amazed at how slow these same people are to integrate social technology into management practices outside of the marketing department. Technology enables more sophisticated aggregation and sharing of the information as well. Embrace social technology beyond just marketing and communications.

Use Marketing Technology to Solve Members’ Problems Before They Are Perceived

Association Adviser

at the 2017 ASAE Technology Conference & Expo held Dec. Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform?

Use Marketing Technology to Solve Members’ Problems Before They Are Perceived

Association Adviser

at the 2017 ASAE Technology Conference & Expo held Dec. One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations. Use an integrated marketing technology platform to harness your association’s data. Photo by Paul Skorupskas on Unsplash.

New Technological Realities: What’s on the Market?

Association Success

Technology to send your association hurtling into the future. This is a trendy topic these days because these technologies are increasingly accessible in the market. In my last article , I introduced Virtual, Augmented and Mixed Realities and the roles they can play in our lives.

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times

SocialFish

But there is a gap that continues to exist in the market where many marketers continue to eschew these new practices either because there isn’t enough evidence of their effectiveness, or simply because they don’t know. Marketers are getting it… Slowly.

3 technology trends to improve your association’s member experience

Nimble AMS

Is keeping up with technology trends on your association’s radar? Meanwhile, technology advances aren’t standing still for your association. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Change Trumps Technology

Jamie Notter

” Digital intensity is basically about adopting digital technology into the organization, but transformational management intensity is about the capacity to make changes to the organization to support that adoption (or other changes as well). Read this blog post by Tonia Ries.

10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser.

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Social Businesses Use Technology for more than Marketing

SocialFish

In our circles, everyone understands that social technologies are a must for marketing and communications. But I am still amazed at how slow these same people are to integrate social technology into management practices outside of the marketing department.

5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

What to Do When Your Members Hate Technology

Socious

Maybe they’re less experienced with web-based technology. More Members Are Using (and Enjoying) Technology Than You Might Think. First, why do you think your members will hate your new technology? 4 Tips to Convince Members to Love Your New Association Technology.

Gamification: Before You Implement the Technology.

YourMembership Blog

Technology. Gamifiying your organization is not about technology. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social.

How Associations Can Use Technology to Win

Multiview

The central purpose of an association is to serve as a flagship for its members, but over the years, associations… The post How Associations Can Use Technology to Win appeared first on MultiView.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. Technology is no longer a siloed department. Common association technology mistakes. Technology success stories.

Important Changes to Association Email Marketing

GrowthZone

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Keeping up to date on email marketing evolution requires commitment, but the reward far outweighs any effort.