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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

Listeners learn tips on how to accept change and navigate the related challenges. Continue reading for a summary of the podcast or download the full episode now. Using Storytelling to Communicate Through Change Adapting to change is essential for business and personal success. 03:55 RYAN DAVIS Yeah.

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