ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

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Video Content Strategy Social Media 52

Aaron Wolowiec

APRIL 27, 2021

of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget." It’s no surprise that 71.5%

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Marketing How To Social Media Video 64

Association Adviser

SEPTEMBER 10, 2019

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser.

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Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

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Marketing Tools Examples Content 169

Association Adviser

JUNE 23, 2022

It is only natural that when you are planning your annual member engagement strategy that video is included. With video being an addition to your annual planning, you may have several questions that include how to increase […].

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Video Strategy Member Engagement How To 131

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

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Email Marketing Marketing Social Media Video 159

Forj

MAY 18, 2021

Through the pandemic, everyone is learning to get more and more used to being on video. That being said, it’s no mystery there’s a plethora of video services on the market right now. The main difference between video services is their intended use. Types of Video Interviews. Live Video Interview.

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Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Content Marketing Social Media Video 93

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. What Are They Searching for at That Moment?

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Marketing Strategy Video Content 189

Wild Apricot

NOVEMBER 9, 2010

We've just released a new video that presents the features and benefits of Wild Apricot software for associations, non-profits and other member-driven organizations. The Idea While we have a number of really good tutorial videos that give detailed information on many of our features, we wanted this to be something a little different.

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Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

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Event Planning Marketing Discount Conference 150

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

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Strategy Marketing millennials Social Media 52

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg. The goal is to generate excitement.”

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Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

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Strategy Marketing Video Social Media 78

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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Content Marketing Education Course 150

Associations Now

AUGUST 1, 2023

The National Pest Management Association has released another season of a playful and popular series of YouTube videos showing how much damage termites can do. features five short videos in which an NPMA entomologist drops thousands of termites into a tank filled with household objects, including a baseball cap, backpack, and more.

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HighRoad Solution

SEPTEMBER 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”.

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Email Marketing Marketing Video Software 68

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Marketing Video Social Media Revenue 52

GrowthZone

JUNE 14, 2018

Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TOPIC IDEAS. VIDEO WORKS. VIDEO TIPS.

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Video Social Media Library Revenue 111

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. What we liked: Nike actually used their customers in their video. 3) Nothing Beats a Londoner; Nike.

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Examples Marketing Video Software 247

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Marketing Social Media Directory Video 52

Association Adviser

MARCH 5, 2021

As associations continue to hold virtual meetings, brush up on your video conference etiquette to get the most out of your virtual conferences and gatherings. The post 10 Video Conference Etiquette Tips You Should Know Before Your Next Virtual Meeting appeared first on Association Adviser.

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Video Tips Conference Communications 84

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Marketing Revenue eBook Software 195

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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Video Process Certificate Course 70

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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Revenue Strategy Price Newsletter 210

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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Course Marketing eBook Content 186

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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YourMembership

OCTOBER 4, 2012

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: associations , member community , video At a recent conference I attended a statistic was presented — 67% of marketers who use video outsource it.

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Video Social Media Cost Member Engagement 150

Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

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Video Marketing Tips Social Media 48

Higher Logic

DECEMBER 27, 2016

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Image messaging apps, which allow smartphone users to edit and send pictures and short videos, have quickly grown in popularity. Increase Image Messaging.

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Associations Now

JUNE 2, 2017

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns. With some basic editing skills and a camera, one association has found a new way to highlight member voices through video. Droege shoots many of TechAssure’s videos himself.

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Associations Now

MARCH 17, 2020

When I was 16, I had no idea how to achieve my dreams,” he said in an accompanying video. The Alzheimer’s Association knows that we all have experiences with music that are significant and meaningful,” said Michael Carson, the group’ s chief marketing officer.

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Video Marketing Organization How To 105

The Association 100

JANUARY 7, 2024

From groundbreaking initiatives to strategic marketing triumphs, these awards highlight the diverse and dynamic nature of association communications. Discover their inspiring campaigns in our video coverage of the awards ceremony.

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Video Leadership Member Engagement Innovation 130

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”.

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Email Marketing Marketing Video Software 60