Wisconsin Grocers Want to Tap the Fresh Beer Market

Associations Now

The Wisconsin Grocers Association is pushing for a change in state law that would allow grocery stores to sell beer from the tap. Pretty soon Wisconsin residents may be able to stock up on beer fresh from the tap at their local grocery stores.

Convenience Store Group Joins State Agencies in Human Trafficking Fight

Associations Now

The Wisconsin Petroleum Marketers and Convenience Store Association is teaming with law enforcement officials in the state to provide training to store workers to help them recognize the warning signs of human trafficking.

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3 Reasons Why the Big Red “M” is Sponsoring an IndyCar - Moery Company

Moery Company

We have several reasons: #1 Marketing today is all about getting attention. Big example: We’ll be traveling to Detroit, Michigan; Fort Worth, Texas; Elkhart Lake, Wisconsin, and Lexington, Ohio for a scheduled IndyCar race. Business Development Marketing Sponsorships

The Hourglass Blog: Real-World Innovation for Associations

The Hourglass Blog

Marketing. skip to main | skip to sidebar. Sunday, June 5, 2011. Real-World Innovation for Associations.

The Hourglass Blog: What's Your Innovation Readiness? Part 3

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Marketing. skip to main | skip to sidebar.

The Hourglass Blog: What's Your Innovation Readiness? Part 2

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Marketing. skip to main | skip to sidebar.

The Hourglass Blog: The Innovation Hub for Associations

The Hourglass Blog

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Marketing. skip to main | skip to sidebar. Monday, January 31, 2011. The Innovation Hub for Associations.

The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Marketing. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation.

The Hourglass Blog: The Role of Trust in Innovation

The Hourglass Blog

If you didnt see it, Maddie Grant asked me to do a guest post on her SocialFish blog last week, and I shamelessly used it as an opportunity to promote the innovation project Im spearheading for the Wisconsin Society of Association Executives. Marketing. skip to main | skip to sidebar. Tuesday, August 10, 2010. The Role of Trust in Innovation.

Throwback Thursday opportunities for associations & nonprofits

SCD Group

Mark Church (left) and Wisconsin DECA (right) Note that WI DECA''s association marketing uses its #TBT to promote its 2014 COW (Chapter Opportunity Workshop) event. TBT #ThrowbackThursday ASAE association branding association communications association marketing SCD Group

Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

That’s why my colleague Emily Viles and I went straight to the source when we created the Young Professionals Taskforce for the Wisconsin Society of Association Executives (WSAE).

Top Three Association Technology Trends in 2020

Fonteva

Amber Winter is the Director of Sales & Marketing at Web Courseworks. Amber was named one of Madison, Wisconsin’s 40 under 40 and the number 1 LMS salesperson by Talented Learning. In this age of innovation, associations need to stay competitive.

Association Brain Food Weekly: 2.22.16

Reid All About it

Host: Marketing General, Inc. Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin. Have you invested in yourself this week?

Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

I reached out to my professional resources through the Wisconsin Society of Association Executives (WSAE) and the American Society of Association Executives (ASAE), as well as through LinkedIn. Erica Halmstad is an association marketing manager with the National Fluid Power Association.

FieldRise: Farmers Grow Information Sharing

Associations Now

I want to see how I’m doing and make sure my information stays private,” Wisconsin soybean and corn farmer Andy Wallendal said on the FieldRise website.

4 readings for association management

SCD Group

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns? Take a look at these four campaigns that have something to share with any marketer—ag-focused or not.

Sushi With Beef? Meat Industry Makes the Case for “Beefshi”

Associations Now

The campaign, as a result, has targeted its marketing at retailers, complete with a foodservice guide [PDF] to creating the rolls.

The Importance Confidence Plays In The Workplace with Susan Marshall of The Backbone Institute

Association Mavens

Susan is a regular columnist for Wisconsin Woman magazine. She led a successful turnaround of a privately held marketing firm in the mid-1990s and has served as an adjunct faculty member for University of Michigan Professor Noel Tichy’s executive leadership programs since Fall, 2000. [link]. In this Association Maven’s episode, Josh Studzinski interviews Susan Marshall on how confidence plays a critical role in our jobs.

Friday Buzz: Brewing Good Business, Together

Associations Now

It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. Then read this interview with Michelle Czosek, the new president/CEO of the Wisconsin Society of Association Executives.

Reinvent What You Do, Not Who You Are

Association Subculture

Members" are not "markets" and we should not allow ourselves to re-define humans this way. It's spreading to Indiana, Wisconsin and New York. I have no idea what I am supposed to do.I only know what I can do. Captain Kirk, Star Trek Into Darkness.

You’re Never Too Young to Conquer New Challenges

Association Adviser

Almost 10 years ago, it was the last day of exams at my alma mater, the University of Wisconsin – La Crosse, and I had a job interview 2.5 Christina McCoy, AMPED Association Management. Do you remember how you started working in associations?

Vaping Industry in Tough Fight Over e-Cigarette Bans

Associations Now

Most recently, the group spoke out last week against proposed legislation in Madison, Wisconsin, where the city council is considering whether to add e-cigarettes to its existing smoking ban. “It

How To Automate Twitter Without Looking Like an Idiot

SocialFish

In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. We select the “Wisconsin Only” feed, like so: You: Nice. This will allow you to enter a filter word or phrase, like your company name or brand, or in our case, “wisconsin”.

Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Second, when I was chair of the Wisconsin Society of Association Executives (WSAE), that Board was wrestling with its own diversity initiative.

Class 130

Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release.

American Heart Association Likens Sitting to Smoking

Associations Now

One workplace fitness and wellness program at marketing agency Overit Media encourages its employees work out together for two minutes every hour. “We’ve Doctors have warned patients for years about the health risks associated with a sedentary lifestyle.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference.

Parmesan Filler Controversy Highlights Cheese Integrity Issues

Associations Now

The company went bankrupt in 2014, but its president, Michelle Myrter, is facing criminal charges over the decision to market imitation cheese as the real thing. ” Meanwhile, an American group, the Wisconsin Cheese Makers Association, welcomed the FDA investigation into Castle Cheese.

5 eLearning Implementation Best Practices for Associations

Fonteva

Amber Bovenmyer is the Director of Sales & Marketing at Web Courseworks. Amber was named one of Madison, Wisconsin’s 40 under 40 and the number 1 LMS salesperson by Talented Learning.

LMS 52

Milk Processors to Dairy Skeptics: “Get Real”

Associations Now

“We’ve kept too quiet,” Kadison said, according to Wisconsin State Farmer. ” MilkPEP’s Marketing Manager Victor Zaborsky agreed.

Tuesday Buzz: Is Your Event Transformative?

Associations Now

Having stepped down from his role as board chair of the Wisconsin Society of Association Executives, National Fluid Power Association CEO Eric Lanke takes a look back at the lessons he learned. The elements of making an event that has the potential to change someone’s life.

Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. How one social club is keeping relevant with younger audiences—and growing membership at the same time.

Turkey Federation Gives Thanks for Thanksgiving

Associations Now

Brandenberger said the organization takes pride in representing the turkey industry before Congress and various regulatory agencies and providing communications and marketing tools and educational offerings to their members throughout the year.

Governors to Washington: End the Gridlock

Associations Now

“He was completely transparent and gave the public a chance to hear what he understood and what he knew,” Wisconsin Gov. GOP Governors Still Back Christie If you’ve been watching the news lately, you might have heard about a story involving New Jersey’s Republican Gov.

This Grassroots Campaign Is Hoppin’: Milwaukee’s Plan to Win PBR Back

Associations Now

That’s why the company, currently on the market, is expected to sell for as much as $1 billion —and why city residents are launching a grassroots campaign to win it back.

Thursday Buzz: North America Loves Its Meetings

Associations Now

The 65 events scheduled today cover wide geographic ground—from educational sessions in Wisconsin to social media efforts in New York City to a press rally in Las Vegas—as well as a broad range of subject matter.

Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers.

Serving Your Professional Community for Impact

Association Adviser

I told them, “No way am I moving to California from Wisconsin!” Working with the Chinese government, it took six years to open (1999-2005) and another eight years to build relationships and an office team to make the office effective in the local market.

Iowa 91

Tuesday Buzz: Is Gen X Running the Show for Associations?

Associations Now

That’s when XYZ University’s Sarah Sladek wrote a book (published by ASAE) titled The End of Membership as We Know it , a book the National Fluid Power Association’s Eric Lanke picked up after seeing Sladek speak at a recent Wisconsin Society of Association Executives event.

The Hourglass Blog: Innovation = Creativity x Execution

The Hourglass Blog

Its also something Ive realized as part of my work with the Innovation Task Force of the Wisconsin Society of Association Executives. Marketing. skip to main | skip to sidebar. Sunday, November 14, 2010. Innovation = Creativity x Execution.