Two Web Strategy Screencasts

High Context

I created two screencasts (video of a browser session with voice over) showing websites that demonstrate several of the web strategies that I cover in my book, Online and On Mission: Practical Web Strategy for Breakthrough Results. The videos accompany an article I wrote for the December issue of Associations Now , What Drives Your Web Strategy? Articles ASAE Online and On Mission Book Strategy

Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

But perhaps the saddest bit of news of this nature was last week’s announcement that the American Journalism Review , which survived for 38 long years mostly with the backing of the University of Maryland, would close up shop. It started as an independent print publication, only to get picked up by the University of Maryland in 1987. But just because niche content still has value online doesn’t mean older niche strategies still apply.

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[Artomatic Diaries] Getting started with Twitter branding and follow strategy


Artomatic is a 6-week unjuried arts festival in the DMV (Washington, DC, Maryland, Virginia) with offshoots in other places as close as Frederick , MD and as far as Sunderland , UK. Want to know what social media strategy is? Social media strategy answers the question, “what is your mission and how can social help you achieve that mission?” Determine your follow strategy. This is the first (real) post in my ongoing living social media case study.

Want to build a Facebook group? Take our workshop!

Association Success

When COVID-19 canceled most face-to-face interactions, many organizations began brainstorming how to fill in this engagement gap. . That’s why so many organizations have moved to or doubled down on online communities to connect with their audience.

Association 141+: A Recipe for Association Success

Association 141+

Living in the suburbs of Maryland, I have made it to Frederick to have brunch at Volt - Chef Bryan Voltaggios restaurant that I could go back to again and again. Composing Social Media Strategies. Association 141+. Sunday, September 4, 2011. A Recipe for Association Success. I will admit it - watching Top Chef is a guilty pleasure of mine. I have been able to learn my amuse-bouche from my mise en place (at least enough to not embarrass myself too much).

Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Marketing Blog.

Just Another Association

Potomac Core

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes. Building new strategies is all about what we do together. Strive to Be More Than Just Another Association .

DC 113

Who’s Doing Mission Driven Volunteering?

Spark Consulting

From the new Spark whitepaper, The Mission Driven Volunteer , written with Peggy Hoffman: The Maryland Association of CPAs realigned all their volunteer roles along a grid where the X-axis represented high value to members and the association and the Y-axis represented alignment to strategy.

How To Swim like a SocialFish.


Maryland Recyclers Association. Maryland DC Society of Clinical Oncology. Content Strategy Featured From the Trenches Implementation Mobile Open Community Risk and Social Media Social CRM and ROI Social Learning SocialFish NewsI needed to come up with a list of organizations we have worked with for a federal government RFP, and holy cow! We’ve worked with so many great associations, I can’t help but share the list with you.

The Perfect Storm

Spark Consulting

Maryland Association of CPAs. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of college-educated workers under 25 work in jobs.

Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience.

Association Brain Food Weekly: 9.30.16

Reid All About it

Find out how millennials work, act, think and learn; why your work culture, environment, and location is more important than ever; best practices to recruit and retain millennials; proactive strategies you can begin to apply to leverage this generation; and the advantages millennial and multi-generational organizations have. Maryland Dept. The Maryland Internship Network. The future of learning has been on my mind lately.

3 Organizations Using Creative Social Media in Light of COVID-19

Association Success

Walking in Shedd’s footsteps, the Georgia Aquarium let Atlanta Humane Society puppies play in their Ocean Voyager exhibit, the Oregon Zoo allowed a porcupine to explore, the Maryland Zoo posted a video of a duck watching the penguin exhibit, and many more establishments used their down time to curate creative and entertaining social media content. Tensions run high as the world deals with the effects of COVID-19.

Conference Circuit: Local Government Leaders

Associations Now

and international local government leaders, including city managers and budget analysts, are headed to Charm City in the next few days to learn about the innovative ideas and practical strategies they need to deal with the challenges facing the industry today. City: Baltimore, Maryland.

Association Brain Food Weekly: 4.24.20

Reid All About it

And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst, VistaCova.

Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hear about a strategic approach to governance despite disruptions, membership strategies that optimize cash flow, diversifying revenue streams including virtual events, and what to consider as you lead in “the new normal.”. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Alyssa Hulka, VP of Digital Strategy, Accella.

DelCor Welcomes Digital Transformation Strategist Tom Jelen


Jelen has specialized experience in digital communications and strategy, systems integration, technology project management , digital product development, and user experience. Prior to his role as Director of Digital Communications at ASHA, Jelen served as Director of Web and Knowledge Strategy. is an award-winning, independent technology consulting firm headquartered in Silver Spring, Maryland.

Association Brain Food Weekly: 10.21.16

Reid All About it

Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Location: Maryland Psychological Association, Columbia, MD. Join a productive discussion about strategies related to corporate partnerships and sponsorships. Presenter: Amanda Myers, Director of Member Strategy, Abila. Get five proven strategies to address The Tech Effect and attract new members right away.

Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

They are quick to pick up new software, platforms and technologies, and often, according to a University of Maryland study , display symptoms of emotional distress when kept away from their personal electronic devices. As this generation enters the workforce, associations must revamp their communication and marketing strategies to target future members. Generation Z can be defined as those born between 1997 and 2010.

Who Owns Social Media? Risk Management?


While speaking at the Maryland Governor’s Office on Service and Volunteerism and Maryland Council of Directors of Volunteer Services’ Power Up! So I’ll help – adopt a risk management policy and strategy. Every association should have a risk management strategy. Establishing a risk management strategy is similar to creating your social media strategy. I’ve explored the similarities between building community and risk management before on this blog.

The Mission Driven Volunteer Rides Again!

Spark Consulting

Another strategy is to tie the volunteer coordinator to the member welcome or engagement team. PH: And read the Maryland CPA case study … they started with asking questions and then made changes slowly. Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the questions during the Q&A.

Governors Association Meeting Highlights Bipartisan Nature of Opioid Battle

Associations Now

“This problem is tearing apart families from one side of the country to the other,” Maryland Gov. Republican governor of Massachusetts, Charlie Baker, who has seen some success with his state’s opioid treatment strategies , noted that whatever the national political climate is, there’s still much that states can do to help take on the issue. The National Governors Association made the issue of opioid addiction the center of discussion in its summer meeting this week.

DelCor’s Guide to the 2018 ASAE Technology Conference


Project Management & Strategy. Assess your IT security strategy to ensure your skills are up to date and your association is being protected. Reevaluate your strategy to ensure you are doing enough to keep up with evolving threats. Project Management & Strategy.

Tech 13 and Social Organizations: Day 2


I concurrently reached out to Jamie Notter of , who was presenting the CEO track idea lab “Lead Your Way to a Social Organization,” along with Maddie Grant , of ICF International and Tom Hood , CPA and CEO of the Maryland Association of Certified Public Accountants. He used Tom Hood , CEO of the Maryland Association of CPAs, as an example of a successful social leader. © iStock Collection.

Why are CEOs Afraid of Going Social?


We’re lucky to know some great association CEO’s who are very social (especially when it comes to blogging) – Eric Lanke , CEO of the National Fluid Power Association; Pat Jones , Executive Director of the International Bridge, Tunnel and Turnpike Association; Bob Rich , CEO of the American Chemical Society (check out Bob’s ScoopIt on Association Strategy and Innovation !);

Social Media Roundup: Learn From Martin O’Malley’s Reddit Misstep

Associations Now

How the governor of Maryland got Reddit really, really wrong this week. Also: A social strategy can help take the pressure off when your site goes down. Sure, taking advantage of the ease of social media to reach out to the public seems like a good engagement strategy, but when you aren’t up to the task—as a prominent politician wasn’t this week—it can be embarrassing. It’s easy to screw up on social media— just ask the NYPD.

Do I Still Belong In The Association Space?

KiKi L'Italien's Acronym Soup

I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. Digital strategy and social media. What does the future hold in store for me? The picture isn''t clear. I never anticipated becoming an association executive. What was an association and how could I explain it to my family?

#Tech18: Forecasting Cybersecurity Risks and Rewards

Associations Now

Payton addressed attendees in a Tuesday morning keynote session opening the 2018 ASAE Technology Conference & Expo in National Harbor, Maryland, challenging association leaders to think about their cybersecurity exposures every time they adopt a new technology. This strategy can create a stronger security perimeter for your organization and maximize your IT network’s overall performance, Payton said.

Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed.



The joint venture also offers consulting services such as: Business planning to grow and monetize education programs, Best practices to enrich education experiences through social media, Guidance for how to launch and manage a successful private community, Social CRM strategy and planning to apply engagement data to membership management, and. Strategy and planning to manage social media effectively across an organization.

First Steps to More Diverse Boards

Associations Now

And at the Maryland Psychological Association, leadership came to understand that having a D+I statement alone wasn’t enough and actively recruited members from diverse backgrounds. D+I isn’t a fashion, but a strategy—what you do when you recognize the importance of bringing in as many different voices as you can to determine the best path for your organization. A new study says nonprofit boards are slow to pursue diversity and inclusion efforts.

Daily Buzz: Smart Insights From ASAE’s #TEC19

Associations Now

This year’s ASAE Technology Exploration Conference (TEC) was held at the convention center in downtown Washington, DC, a shift from its recent stint in National Harbor, Maryland—which means that it was a little easier to get to with public transit.

Is your strategic plan on a page?


This is a guest post by Tom Hood, the awesome and social CEO of the Maryland Association of CPAs. We need more people to understand our strategy and direction so they can make the best decisions when things are changing or evolving. And in the words of Maddie Grant and Jamie Notter, “ Humanizes “ our strategy. Then they are to draw a line to the corresponding organizational-wide strategy. People are what set strategy, and everything else, in motion.

Student-Led Efforts to End Campus Sexual Assault Backed by White House

Associations Now

who “will not only play an integral role in activating new students on campuses nationwide, but will also serve as student thought leaders and help shape both national and local outreach strategy,” according to a Generation Progress news release. College students across the U.S. are being encouraged to boost efforts to end campus sexual assault as part of a joint White House-Generation Progress national campaign known as “It’s On Us” this week.

Association Brain Food Weekly: 3.21.16

Reid All About it

Location: Maryland Association for Justice, 6240 Old Dobbin Ln, Columbia MD. Session topics include: websites, gamification and polling, data strategies, conference social media ambassadors, virtual events, cybersecurity, working with IT vendors, technology trends, plus roundtable discussions. Spring is the perfect time to nurture your professional growth. You can start doing that by setting aside one hour a week for you.

How Associations Can Lead on Education

Associations Now

The HR Certification Institute, for instance, created a credential for newcomers in the industry but not necessarily HR professionals; state CPA societies in Maryland and Ohio emphasized training in soft skills and skills students needed; the National Association of Licensed Practical Nurses provides stepping stones for its members to climb the next rung in the nursing ladder. Associations have the infrastructure to help remake the education industry, according to a new white paper.

Five Big Lessons From ASAE’s Tech Conference

Associations Now

From content strategy to video to AMSes, five useful insights you can take back to your association from National Harbor. In a way, ASAE’s 2014 Technology Conference & Expo , at Maryland’s National Harbor, was an early Christmas treat—with gifts of useful data and insights from some of the association world’s greatest minds. As a result, purchasing one is the perfect opportunity to reconsider your overall business strategy.

Meetings and the Business of Inspiration

Associations Now

XDP will debut May 23-24, 2017, at the Gaylord National Resort and Convention Center in National Harbor, Maryland. To do this, the same old planning strategies aren’t going to cut it. Speaking at ASAE’s Springtime Expo, 360 Live Media founder and CEO Don Neal encouraged attendees to reconsider their roles, saying they are not just meeting planners—they’re experience designers. Meeting planning isn’t just about logistics.

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Then, use that information to come up with a strategy that works for your members and is something that is financially feasible.

Social Media Roundup: Election Day Lessons You Should Heed

Associations Now

But that doesn’t mean there isn’t any value in the strategies employed by political campaigns. Take Maryland gubernatorial candidate Larry Hogan, who has scored big with a series of ads centered on real people who plan to vote for him on Tuesday. Why real people matter in advocacy campaigns, from elections on down. Also: making the case for gamification.