Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

But perhaps the saddest bit of news of this nature was last week’s announcement that the American Journalism Review , which survived for 38 long years mostly with the backing of the University of Maryland, would close up shop.

[Artomatic Diaries] Getting started with Twitter branding and follow strategy


Artomatic is a 6-week unjuried arts festival in the DMV (Washington, DC, Maryland, Virginia) with offshoots in other places as close as Frederick , MD and as far as Sunderland , UK. Want to know what social media strategy is? Determine your follow strategy.

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Two Web Strategy Screencasts

High Context

I created two screencasts (video of a browser session with voice over) showing websites that demonstrate several of the web strategies that I cover in my book, Online and On Mission: Practical Web Strategy for Breakthrough Results. The videos accompany an article I wrote for the December issue of Associations Now , What Drives Your Web Strategy? Articles ASAE Online and On Mission Book Strategy

Association 141+: A Recipe for Association Success

Association 141+

Living in the suburbs of Maryland, I have made it to Frederick to have brunch at Volt - Chef Bryan Voltaggios restaurant that I could go back to again and again. Composing Social Media Strategies. Association 141+. Sunday, September 4, 2011. A Recipe for Association Success.

Just Another Association

Potomac Core

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together. Strive to Be More Than Just Another Association .

DC 149

Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Marketing Blog.

Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed.

Conference Circuit: Local Government Leaders

Associations Now

and international local government leaders, including city managers and budget analysts, are headed to Charm City in the next few days to learn about the innovative ideas and practical strategies they need to deal with the challenges facing the industry today. City: Baltimore, Maryland.

Tech 13 and Social Organizations: Day 2


I concurrently reached out to Jamie Notter of , who was presenting the CEO track idea lab “Lead Your Way to a Social Organization,” along with Maddie Grant , of ICF International and Tom Hood , CPA and CEO of the Maryland Association of Certified Public Accountants.

Who’s Doing Mission Driven Volunteering?

Spark Consulting

From the new Spark whitepaper, The Mission Driven Volunteer , written with Peggy Hoffman: The Maryland Association of CPAs realigned all their volunteer roles along a grid where the X-axis represented high value to members and the association and the Y-axis represented alignment to strategy.

DelCor Welcomes Digital Transformation Strategist Tom Jelen


Jelen has specialized experience in digital communications and strategy, systems integration, technology project management , digital product development, and user experience. is an award-winning, independent technology consulting firm headquartered in Silver Spring, Maryland.

Association Brain Food Weekly: 9.30.16

Reid All About it

Maryland Dept. The Maryland Internship Network. The future of learning has been on my mind lately.

The Perfect Storm

Spark Consulting

Maryland Association of CPAs. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of college-educated workers under 25 work in jobs.

Who Owns Social Media? Risk Management?


While speaking at the Maryland Governor’s Office on Service and Volunteerism and Maryland Council of Directors of Volunteer Services’ Power Up! So I’ll help – adopt a risk management policy and strategy. Every association should have a risk management strategy.

#Tech18: Forecasting Cybersecurity Risks and Rewards

Associations Now

Payton addressed attendees in a Tuesday morning keynote session opening the 2018 ASAE Technology Conference & Expo in National Harbor, Maryland, challenging association leaders to think about their cybersecurity exposures every time they adopt a new technology.

Governors Association Meeting Highlights Bipartisan Nature of Opioid Battle

Associations Now

“This problem is tearing apart families from one side of the country to the other,” Maryland Gov. The National Governors Association made the issue of opioid addiction the center of discussion in its summer meeting this week.

Association Brain Food Weekly: 10.21.16

Reid All About it

Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Location: Maryland Psychological Association, Columbia, MD. Join a productive discussion about strategies related to corporate partnerships and sponsorships.

Social Media Roundup: Learn From Martin O’Malley’s Reddit Misstep

Associations Now

How the governor of Maryland got Reddit really, really wrong this week. Also: A social strategy can help take the pressure off when your site goes down. It’s easy to screw up on social media— just ask the NYPD.

DelCor’s Guide to the 2018 ASAE Technology Conference


Project Management & Strategy. Assess your IT security strategy to ensure your skills are up to date and your association is being protected. Reevaluate your strategy to ensure you are doing enough to keep up with evolving threats. Project Management & Strategy.

Why are CEOs Afraid of Going Social?


Tom Hood , CEO of the Maryland Association of CPAs; Richard Davis , CEO of Avectra, and more.

Do I Still Belong In The Association Space?

KiKi L'Italien's Acronym Soup

I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. Digital strategy and social media. What does the future hold in store for me? The picture isn''t clear.

First Steps to More Diverse Boards

Associations Now

And at the Maryland Psychological Association, leadership came to understand that having a D+I statement alone wasn’t enough and actively recruited members from diverse backgrounds. A new study says nonprofit boards are slow to pursue diversity and inclusion efforts.

The Mission Driven Volunteer Rides Again!

Spark Consulting

Another strategy is to tie the volunteer coordinator to the member welcome or engagement team. PH: And read the Maryland CPA case study … they started with asking questions and then made changes slowly.

Daily Buzz: Smart Insights From ASAE’s #TEC19

Associations Now

This year’s ASAE Technology Exploration Conference (TEC) was held at the convention center in downtown Washington, DC, a shift from its recent stint in National Harbor, Maryland—which means that it was a little easier to get to with public transit.

Who is Generation Z and How Will They Impact the Future of Associations?

Association Adviser

They are quick to pick up new software, platforms and technologies, and often, according to a University of Maryland study , display symptoms of emotional distress when kept away from their personal electronic devices. As this generation enters the workforce, associations must revamp their communication and marketing strategies to target future members. Generation Z can be defined as those born between 1997 and 2010.

Student-Led Efforts to End Campus Sexual Assault Backed by White House

Associations Now

who “will not only play an integral role in activating new students on campuses nationwide, but will also serve as student thought leaders and help shape both national and local outreach strategy,” according to a Generation Progress news release. College students across the U.S.



Strategy and planning to manage social media effectively across an organization. SocialFish is a Washington, DC-based social media strategy consulting firm that helps associations match social media work to the mission and business objectives of the organization.

Is your strategic plan on a page?


This is a guest post by Tom Hood, the awesome and social CEO of the Maryland Association of CPAs. We need more people to understand our strategy and direction so they can make the best decisions when things are changing or evolving.

Meetings and the Business of Inspiration

Associations Now

XDP will debut May 23-24, 2017, at the Gaylord National Resort and Convention Center in National Harbor, Maryland. To do this, the same old planning strategies aren’t going to cut it.

How Associations Can Lead on Education

Associations Now

The white paper suggests that many associations already have a grasp of the employment environment and career paths in their industries—what’s left is to build a strategy and delivery system around it.

Five Big Lessons From ASAE’s Tech Conference

Associations Now

From content strategy to video to AMSes, five useful insights you can take back to your association from National Harbor. As a result, purchasing one is the perfect opportunity to reconsider your overall business strategy.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” It’s a win-win for both,” said Charlene Templeton , assistant dean of continuing education at Anne Arundel Community College in Arnold, Maryland. Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”.

What’s Your Membership Resolution for 2019?

Associations Now

I like this strategy because creating new member categories can be a great way to personalize the experience of your organization for segments of membership. Director of Stakeholder Engagement, Regulatory Affairs Professionals Society, Rockville, Maryland.

As Atlantic City Casinos Fold, Industry Group Ups Anti-Regulation Game

Associations Now

And since then, Maryland and New York have expanded in-state gambling operations. With a third announcement in less than a month of a casino set to close its doors, the Atlantic City gaming industry has a serious problem on its hands.

Friday Buzz: Journalism’s New Push For Micropayments

Associations Now

7 big brand social media strategies for small businesses: Hootsuite’s Dara Fontein breaks down the strategies of big-name brands to help inspire your organization’s online approach.

Four Tips for CEOs Thinking About Tech

Associations Now

If you’re making big changes to your technology structure, perhaps one that requires a sizable expenditure, getting the board behind you is “absolutely job one,” says Tom Hood CPA, CITP, CGMA, president of the Maryland Society of CPAs.

Tips 108

Social Media Roundup: Election Day Lessons You Should Heed

Associations Now

But that doesn’t mean there isn’t any value in the strategies employed by political campaigns. Take Maryland gubernatorial candidate Larry Hogan, who has scored big with a series of ads centered on real people who plan to vote for him on Tuesday.

Friday Buzz: Hillary’s Last Association Speech Before 2016?

Associations Now

For laughs, camp owner and moderator Jay Jacobs gave Clinton a “Camp David” sweater—a wink to the secured presidential military compound in Maryland—before she bid the group farewell.

Association Brain Food Weekly: 3.21.16

Reid All About it

Location: Maryland Association for Justice, 6240 Old Dobbin Ln, Columbia MD. Session topics include: websites, gamification and polling, data strategies, conference social media ambassadors, virtual events, cybersecurity, working with IT vendors, technology trends, plus roundtable discussions.

Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

You can script the formation of strategy. This is where our illustrious leaders head off to their strategy retreats to develop their carefully laid plan that is then distributed to the worker bees for flawless execution. You Cant Script the Formation of Strategy. Eric Lanke.