Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. You want high participation and engagement.

Revenue 167

Revenue Tips Massachusetts Member Experience 167

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

Tips 131

Tips Social Media Massachusetts eBook 131

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

Tips 131

Tips Massachusetts Revenue Content 131

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

Nashville 211

Nashville LMS North Carolina Wisconsin 211

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. I wonder how PCMA and its attendees felt about the experience.

San Diego 235

San Diego North Carolina Alaska Montana 235