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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.

Nashville 370
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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. Read the full case study.

Tips 136
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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Engagement is a much bigger topic than I can cover here, but luckily for you, we’ve got tons of other resources on the blog, like the post below. Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. Once you’ve beautified your channels and amped up your engagement, it’s time for a little advertising of your own.

Revenue 191
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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. If your members are going to see ads, you may as well make sure you’re benefiting from it – and choosing what gets promoted. We think so.

Tips 136
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Association Brain Food: 3.3.23

Reid All About it

His insight should help you improve the subscriber experience at your organization. They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. We need a new roadmap to engage members now and in the future.

Revenue 39