Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software. As members engaged, the community gained traction.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 3.15.19

Reid All About it

MemberSuite describes the different ways technology can be used to save staff time and stave off frustration. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Being from Massachusetts, we scoffed at such a ridiculous statement. Harald Becker, Director Industry Engagement & Research, Microsoft. Improving Member Engagement (Coffee Talk – Washington DC).

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#ASAE19 Game Changer: Drive Engagement With Connectional Intelligence

Associations Now

Hear More From Erica Dhawan Erica Dhawan will speak about how associations can use connectional intelligence to unlock engagement opportunities at her Game Changer session at the ASAE Annual Meeting & Exposition in Columbus on Monday, August 12, at 2 p.m. To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.” Member engagement strategy comes with many questions: When should we connect with a new member?