Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space.

Membership Hack: Fitness Challenge

Associations Now

During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Here’s a fun forecast: The number of mobile users worldwide is expected to reach 7.26 billion in 2020.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its member engagement and demographics.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. Would you build your house on rented land?

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Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. We have usually solicited them by letter, e-mail and newsletter. There’s no better way to learn about something than to jump right in.

Is Now the Right Time to Add a Student Membership Category?

Associations Now

The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession.

Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Leslie Carlson , Account Manager , previously worked as the Communications Manager of Sister to Sister: The Women’s Heart Health Foundation, she managed social media pages, created content for the website, drafted fact sheets and newsletter items, and helping develop sponsorship proposals. Before her work as a public relations and graphic design assistant, Kali interned at the US House of Representatives for Massachusetts Congressman, Richard Neal.

What Should We Make of “Pay What You Want”?

Associations Now

Some also find themselves adding recognition and perks for the most generous donors, “anything from a mention in a newsletter to a barbecue at the rabbi’s house.” The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head.

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What Can Associations Learn From Corporate Content Marketers?

Associations Now

I get weekly email newsletters from them,” van Hilst said. Looking for new, engaging ways to distribute all that content you’re producing? Take some lessons from the for-profit world.

Putting the Team in Teamwork: How Groups Can Perform Better

Associations Now

While women aren’t the only variable leading to smarter groups, researchers at the Massachusetts Institute of Technology pointed out in a New York Times op-ed that it is women’s ability, on average, to “mindread” better than men that makes them advantageous in group work.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know


Digital Mirage” Online Music Festival (source: Morning Brew Newsletter) March 31, 2020 – DIGITAL MIRAGE brings together the electronic music world for a weekend online, featuring sets some of the most talented artists from all parts of the internet.