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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space. Ads are offered for the daily digest emails, weekly e-newsletters, and discussion pages. MSCPA’s first ad ran in December 2016.

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Membership Hack: Fitness Challenge

Associations Now

During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”. How to hack it? Why does it work?

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its member engagement and demographics. How can you prove to potential advertisers and sponsors that yours is the location to choose?

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The Top 12 Trade Association Websites in 2022

MemberClicks

Of course, site visitors can exit out of the pop up, and if they decide later on that they’d like to receive updates there is a section at the top of every page reminding their site visitors to get in on the newsletter action. Consider Your Membership Levels: Massachusetts Pharmacy Association. Why is this so vital?

Florida 52
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Is Now the Right Time to Add a Student Membership Category?

Associations Now

The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession. “If MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. If your members are going to see ads, you may as well make sure you’re benefiting from it – and choosing what gets promoted.

Tips 136