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Membership Hack: Fitness Challenge

Associations Now

During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”. How to hack it? Why does it work?

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events. Need examples?

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

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Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. We have usually solicited them by letter, e-mail and newsletter. We added these links to our letters, e-mails, newsletters, and web pages.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Think of how social media networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement. In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue.

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Is Now the Right Time to Add a Student Membership Category?

Associations Now

The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession. “We MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

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Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Katarina also assisted in the development, launch and monitoring of client-specific social media platforms, both building and maintaining their overall social media presence.