Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.

North Carolina 97

North Carolina Massachusetts Directory Recruiting 97

Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.

North Carolina 78

North Carolina Massachusetts Directory Recruiting 78

Reid All About it

MARCH 12, 2021

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. In North Carolina, it’s shad roe season for the next two weeks. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Nashville 370

Nashville LMS North Carolina Recruiting 370