I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. Well maybe it is only easy to me because I’ve needed to become quite well versed in the various video delivery platforms, technologies, and techniques. Association Websites Technology Video Marketing MORE

A few smart words from a guy who built his life in technology could help you figure out your own technology balance. The Markens Group , a Springfield, Massachusetts-based AMC, recently sponsored a talk by Steve Wozniak, the cofounder of Apple. (It MORE

Also: Make sure your organization has a strong handle on technology issues, or you might be going in two directions at once. Noncompete clauses have been in the news recently thanks to a fight over them in Massachusetts. MORE

But the United Drive-In Theatre Owners Association (UDITOA), formed in 1999 “to ensure that drive-in theatres remain a viable and competitive part of the motion picture industry,” says the rise of digital technology might endanger the drive-in’s long-term future. MORE

Some reasons why: Sermo works hard to keep technology in the background. When Sermo develops features, Ashe said the recurring question is, “Does this create harmony between the community and technology, or put our community at war with it?” With some pride, Ashe said these conversations are starting to move company stock prices. It’s fertile ground for fraud, abuse or price manipulation. MORE

The content within those emails might include an intriguing sneak peak of the journal (since you know he’s interested), a special discount offer (perhaps price was holding him back), a reminder of what differentiates your publication, you name it. MORE

Bourne - Assistive Technology Director/Mass.Gov Chief Technology Strategist, Information Technology Division, Commonwealth of Massachusetts. Gwynne Kostin - Director Mobile, Office of Citizen Services & Innovative Technologies, US General Services Administration. Megan Price - Manager, Partnerships and Events, GovLoop. I have selected 63 people on GovLoop you should know. All are engaged to some extent on GovLoop, the Social Network for Government. MORE