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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened.

Revenue 256
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Strategies for driving non-dues revenue for your association

Nimble AMS

Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Strategies for driving non-dues revenue. But with a few proven techniques and the right technologies to support them, you can boost your non-dues revenue in no time. . But it doesn’t have to be. .

Revenue 134
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Massachusetts Convention Center Authority to Produce Its Own Events

Associations Now

The Massachusetts Convention Center Authority is breaking into the events business in a new way. Following the model that many European convention centers already use, MCCA is partnering with other organizations in an effort to create more financial self-sufficiency and top-line revenue, said Johanna Storella, chief strategy officer at MCCA.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. 1 CMP credit.

Nashville 370
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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . The Massachusetts Dental Society (MDS) chose to level up its member experience by investing in Marketing Cloud. But how can your association adapt to changing member expectations? Sales Cloud.

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Association Brain Food Weekly: 7.23.21

Reid All About it

I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Are your technology capabilities aligned with your mission? Host: Brandt Krueger, founder Event Technology Consulting. Would fresh clams be better? Fri 7/9 at 1 p.m.