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Association Brain Food Weekly: 5.14.21

Reid All About it

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. 5 Ways to Enhance the Modern Member Experience. More info/register.

St. Louis 341
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Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged. Related: How new members are prompted to engage.

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How New Members are Prompted to Engage

Smooth The Path

Becuase they got to experience value as a non-member they assume the member value is even greater so invest the time to learn more. Reverse engineer these reasons new members engage and engage more new members. Related: Our members are not crazy. The most frustrating things new members do.

Sample 68
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Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

But some long-time members choose to stay engaged, and this is what they say engages them: Long-time members tend to be very advanced in their career. They lead teams, big projects, or organizations and they deal with many complex problems. Problems that fewer people before them have solved.

Course 96
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Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

I’d love to help, but I’m getting a promotion/switching organizations/starting a new project. Ummm… it is March, which is tax time, and I’m already working 20-hour days. . This is the wrong time in my career. This is the wrong time in my life. I just had a baby and my elderly parents are moving in. . 10 hours a week?

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Association Brain Food: 1.13.23

Reid All About it

It’s much better to get this news before your project begins so you can figure out how to juggle these tasks with your regular workload. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement.

Revenue 39
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Association Brain Food Weekly: 2.11.22

Reid All About it

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the Member Experience? Change agility.

Content 39