Remove Member Engagement Remove Member Experience Remove Price Remove Strategy

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Purpose – what is it?

13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? Contact Amanda for pricing and more details.

Price 98

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

Price 136

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). 2020 Engagement Trends Report.

Association Brain Food Weekly: 8.22.16

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– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience.

Price 224

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing.

Association Brain Food Weekly: 5.29.20

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The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual learning strategies. More info/register – fee for MPI non-members.

Association Brain Food Weekly: 6.5.20

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MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities. More info/register – fee for MPI non-members.

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Association Brain Food Weekly: 5.17.19

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That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.

Association Brain Food Weekly: 12.7.18

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Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.

Price 52

On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. The so-called ‘end in mind’ these teams share is staff and customer engagement. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. We believe this approach will concomitantly lead to improved staff and customer engagement.

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Beware of Dogfooding in Association Management

Association Subculture

Bargaining: "What if we adjust the pricing? members) want. The problem is, that strategy only works up to a point. We can argue about whether or not that is an optimal situation to even HAVE disengaged members, but that is a subject for another post.)

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. 3 Strategies to Future-Proof Your Association. Get five proven strategies to address The Tech Effect and attract new members right away.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. 3 Strategies to Future-Proof Your Association. Get five proven strategies to address The Tech Effect and attract new members right away.

Association Brain Food Weekly: 4.17.20

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Hint, it has a lot to do with their course design strategy. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She’s witnessed awesome and unbearable experiences. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 11.8.19

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Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience.

Association Brain Food Weekly: 4.10.20

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Virtual conference engagement. Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. Engagement That Scales.

Association Brain Food Weekly: 6.22.18

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The Art of Engaging a Virtual Audience. You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Learn creative and easy to implement tactics for engaging your virtual or hybrid audiences.