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How to drive member engagement with Nimble AMS

Nimble AMS

So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement. Build a bustling online member community.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.


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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. You know your members.

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Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

Communicating member value: Features vs.?benefits

Nimble AMS

“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. And, members agree. member value.?How

Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Nothing’s wrong with trying these enhanced engagement tactics. gyms and museums), which might push you to deepen your search for engagement answers. A New Experience.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)


“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. That engagement information can be incredibly valuable.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Experience.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events.

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

You’re informed about members’ digital activities. Each aspect can be connected to dictate the pathways and actions triggered during a unique subscriber’s experience. You’ll want to set up overarching goals like “get X number of members to renew” and specific goals like “increase registrations by X percent for annual conference.”. You want your subscribers to feel like their experience has been tailored just for them.

How Do Members (Especially New Members) Want to Be Engaged?

Smooth The Path

” Many new members check out after just three weeks as a member, and we find they are among the legions of members who lapse at the end of the first year. Some members engage early, and they become life-long members.

Reduce Member Anxiety with Clear Instructions

Smooth The Path

There are times when our members want an unfettered creative license to pick their path but, there are many times when our members just want to know what to do. Our members feel anxiety when they do not know where to go during a conference. Our members feel anxiety when they cannot find the room where the chapter meeting is being held. Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Research indicates that a lack of engagement or lack of return on investment are two of the major reasons why members leave associations ( MGI ). Think back to your first job out of college.

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Getting buy-in from your association’s leaders for an online member community

Nimble AMS

For associations, attracting, engaging, and retaining members is a continuous effort. Add to that members’ preferences for convenient digital communications and virtual networking, plus your need to engage with members virtually at a time when you can’t rely on face-to-face activities.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Using the insights your online member community is giving you

Nimble AMS

Your online community is where your members come together to learn, share, and network. That’s why it’s a rich source of insights into your members. Infographic: 5 Steps to Getting Started with an Online Member Community. Attract and engage members virtually – all year long.

High Pressure Tactics Do Not Work, Especially for Associations

Smooth The Path

So high-pressure tactics are not so great in our everyday lives, and these tactics are also not so great for members when used by associations. Not belonging is antithetical to being a member. If anything, we want members to feel belonging. I bet that most associations do not pressure prospective members and members. Chapter leaders desperate for help can also apply too much pressure to members they hope will become volunteers.

Make your online community friendly to early careerists and keep your organization thriving

Nimble AMS

There’s no doubt that all of your members are valuable. It’s important to engage with them all to drive member loyalty and keep your organization thriving. But, let’s focus just on your younger members for a bit. Recruit and engage young professionals as community leaders.

4 steps to successful virtual events for your association

Nimble AMS

They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. Recruit speakers and sponsors.

How Aptify can help your labor union attract the next generation of members


You might not think that your choice of membership management software can impact your labor union’s ability to attract the next generation of members. Members – especially those of younger generations – expect to be able to interact with organizations online.

9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members. They group key characteristics of your members together, helping you get to know the people your association is serving.

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Our goal will be to make members with a problem more engaged members after we handle their problem because of the way we handled their problem.

5 Tips for an Extraordinary Association Golf Scramble


Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee. Make the Experience Great.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Some suggestions to help engage newbies include: Offer new member receptions at in-person events.

Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. In-person engagement ideas.

5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. How to Calculate Your Member Retention Rate. ME = Members at the end of a time period. MN = New members acquired during a time period.

Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

Association Brain Food Weekly: 3.5.21

Reid All About it

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Creating an Equitable User Experience through Digital Culture.

Association Brain Food Weekly: 3.26.21

Reid All About it

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. How to Drive Member Engagement with Education.

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

6 Tips to Improve Your Association’s Management with Data


When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members.

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Association Brain Food Weekly: 4.2.21

Reid All About it

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer.

Association Brain Food Weekly: 1.15.21

Reid All About it

The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. As you may know, the weekly Membership Hack column highlights great ideas from associations for maximizing time, money, and other resources while delivering outstanding value to members. Savvier member recruitment. But you don’t need a major retail event or sports month to recruit prospects.

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