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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Why continuous software updates mean ROI for your association

Nimble AMS

M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment. Pilot customer sandboxes, populated with sample data. Tens of thousands of automated regression tests.

Software 136
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Top Performing Associations Do Not Give Gifts

Smooth The Path

There are so many ways to show new members that we appreciate that they joined our association. But, research shows gifts do not improve member engagement. Recently I dove back into the results of the New Member Engagement Study. Instead, they are much more likely to sample. What can you sample?

Sample 99
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Association Brain Food: 1.26.24

Reid All About it

Elevating New Member Engagement How well are your new members joining and engaging in your community? Learn about the neuroscience behind impactful first impressions, ways to welcome new members and foster a sense of safety and belonging, and designing a culture that elevates new member engagement in your community.

Survey 254
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Free Membership Might Actually Discourage Membership

Smooth The Path

There is an alternative to free and discounted memberships and that alternative is sampling. Association sampling can go like this: do you think you want to become a member but you want to ensure that you will get value for your time and money? There are bushels of resources just like this for members.

Sample 68
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Improve Member Support With AI Chatbot Technology

Rejuvenesce

Round-the-Clock Support AI chatbots can provide quick and accurate responses to common member inquiries, such as benefits, event information, and resource access. This can improve the member experience, making them feel valued and supported. These will help the chatbot understand user inputs and provide appropriate responses.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience. Getting in touch with members through automation. The numbers speak for themselves.