3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.

System 198

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? Build a robust plan for new member engagement.

How to develop your association’s strategy for an engaging member experience

Nimble AMS

Your members expect highly personalized and engaging experiences with your association. Here are some important things to consider in your strategy. Want to make sure your members stick around? But the truth is that your members are also consumers.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Members can just hit reply. Has there been any member feedback?

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Benefits of Community for Community Members. 17% have an approved community strategy.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

Tools 220

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different. Experience.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

Tools 208

Problems with Association Membership

Smooth The Path

Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. Overall, these three associations were extremely passive which echos the experience most new members have. New member engagement rule of three.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

4 Steps to Create Your Omnichannel Engagement Strategy

Higher Logic

And it comes down to making members feel like regulars in a quickly-evolving digital world. Norms are changing, and members expect the same thing, a personalized experience, from you too. What's the best way to create that personal encounter for members? Segment members.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. You can protect your members’ data.

Tips 161

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Purpose – what is it?

One Goal You Cannot Wait to Get Started On

Smooth The Path

Today there has never been a better time to boost member engagement. Increasing member engagement now even for one member will pay dividends in years to come. Engaging new members early engages them for life.

13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? Online meetings pale in comparison to in-person meetings.

Price 98

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

Team 200

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

Why don’t some volunteers engage? To get volunteers engaged, fix the issues that arise because of time and timing. Related: Member participation, volunteerism, and contribution are declining.

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members.

The Difference Between Duty and Desire for Associations

Smooth The Path

Some professionals have to become members to maintain their certification or license. But, how does this translate to real engagement? People who are required or coerced into joining might look more engaged on paper because they have to fulfill particular requirements.

What You Notice Can Help You Radically Improve Your Association

Smooth The Path

Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more. Our members do the same. Related: New Member Engagement Study [free report].

Registration is Now Open – 13 Secrets for Creating Super Engaging Virtual Meetings

Smooth The Path

What if 70% of the value members receive from the association is found at the annual conference? What if only 10% of your members can get to the conference? Is membership worth it if most members are getting 30% or even 50% of the value they could be getting?

Tools 78

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. My first-year member experience lines up with many other new member’s experiences according to member research.

Work to Network

Smooth The Path

We share the experience. Improve the member experience with curated networking. Association Strategy Member Experience conference connect curated networking member engagement member experience networking situational networking

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

eBook 129

The New Soft Skill for Association Professionals

Smooth The Path

We learn to engage members more and the dividends slowly pay off. We try different communication, innovation, and change strategies, some work and some don’t. We find that the most engaged members are engaged personally and this takes time.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

How To 258

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. What is the job of the IRS? It is to collect taxes to fund the work of the US government.