Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? Build a robust plan for new member engagement.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. Should we force non-members to buy a membership to attend the conference?

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Benefits of Community for Community Members. 17% have an approved community strategy.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Members can just hit reply. Has there been any member feedback?

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

4 Steps to Create Your Omnichannel Engagement Strategy

Higher Logic

And it comes down to making members feel like regulars in a quickly-evolving digital world. Norms are changing, and members expect the same thing, a personalized experience, from you too. What's the best way to create that personal encounter for members? Segment members.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Purpose – what is it?

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. You can protect your members’ data.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Problems with Association Membership

Smooth The Path

Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. Overall, these three associations were extremely passive which echos the experience most new members have. New member engagement rule of three.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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An Introvert’s Guide to Growing a Private Online Community

Higher Logic

It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members.

One Goal You Cannot Wait to Get Started On

Smooth The Path

Today there has never been a better time to boost member engagement. Increasing member engagement now even for one member will pay dividends in years to come. Engaging new members early engages them for life.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

The New Soft Skill for Association Professionals

Smooth The Path

We learn to engage members more and the dividends slowly pay off. We try different communication, innovation, and change strategies, some work and some don’t. We find that the most engaged members are engaged personally and this takes time.

Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

Why don’t some volunteers engage? To get volunteers engaged, fix the issues that arise because of time and timing. Related: Member participation, volunteerism, and contribution are declining.

What You Notice Can Help You Radically Improve Your Association

Smooth The Path

Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more. Our members do the same. Related: New Member Engagement Study [free report].

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. My first-year member experience lines up with many other new member’s experiences according to member research.

Work to Network

Smooth The Path

We share the experience. Improve the member experience with curated networking. Association Strategy Member Experience conference connect curated networking member engagement member experience networking situational networking

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. What is the job of the IRS? It is to collect taxes to fund the work of the US government.

Experiences You Cannot Measure Might Matter More

Smooth The Path

Sometimes the things we cannot measure matter most to members. The email sent to introduce one member to another or the phone call you made to see how a new member is doing. Do not forget about all the critical things you do that you can not measure, but your members can!

What Will That Third Party Do to Your Members?

Smooth The Path

When we outsource services because it is cheaper than keeping them in-house, we need to understand what we are losing in member service. On the other hand, if we outsource services to another entity because they have more expertise, our members can benefit from greater service.

Chapters Could Be Replaced by Special Interest Groups

Smooth The Path

Special interest groups (SIGs) deliver unique value to members. SIGs: Allow members to shortcut the process of networking and get connected with the group who cares about the same issues.

Why Long-Time Members Are Reluctant to Leave Your Association

Smooth The Path

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership.

Big Ideas for Association Professionals

Smooth The Path

The membership has to be of value for members to give their time, money, and attention. But, less often we talk about member experience which is the second key ingredient of the engagement equation. We need to learn much more about our newest membersexperiences.

Top Performing Associations Do Not Give Gifts

Smooth The Path

There are so many ways to show new members that we appreciate that they joined our association. But, research shows gifts do not improve member engagement. Recently I dove back into the results of the New Member Engagement Study. What were the strategies and tactics of the top performers? It turns out a little over 10% of the respondents had top performing new member onboarding programs. 5 Unique ways to improve your new member engagement program.

Some Ideas Do Not Scale at Associations

Smooth The Path

A new member welcome call might work great, but there’s not enough money, time, or emotional energy to do it for all new members. Perhaps printing a note to look handwritten saves staff time but to members, it seems just like any other promotional piece.

Associations and Lousy Marketing

Smooth The Path

Sometimes the relentless drive for numbers makes us take shortcuts, and these shortcuts repel members in the long run rather than engage them. When members respond to the association, do they sometimes regret it later? Bridging the gap between the association and the members.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. Are members drawn in so much that they want to remain and participate?

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The Superpower Most Associations Overlook

Smooth The Path

Successful member organizations also have this superpower. Their orientation is always member-first. This mindset is reflected in the organization’s strategy, marketing, member services, benefits, intangible benefits and more. Who are your members?

Associations are the Cure for Workplace Loneliness

Smooth The Path

Members tell me how proud they are of completing a special project. Like we see in other career research, members say to me they like feelings of autonomy and mastery. Often members use other adjectives about their everyday work lives too.

Belonging to an Association Could Make You Happier

Smooth The Path

Do members feel they belong to the association? Or do your members have a more transactional feeling about their membership? One more akin to being a member of Amazon Prime? It’s not just good for our association’s bank account; belonging is good for our members too.

Do Not Stop Making Those New Member Phone Calls

Smooth The Path

There was a great conversation thread on ASAE’s Collaborate about the value of calling new members. The discussion’s originator had just instituted a phone calling program but, members seem thrown off by the calls. Prepare new members for the phone call.

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