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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Strategy 169
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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. Membership mobile app. 1 CAE credit. More info/register. 1 CAE credit.

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Members Do Not Have Time to Engage with Their Association

Smooth The Path

It takes time to read white papers and articles, watch online courses, or talk to a consultant. This time they spend 7 minutes scanning a white paper. I like to tell clients to make their early interactions with members frictionless. Related: New member engagement rule of three.

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

You can learn more about the industry by listening to both your staff and members. Association staff have routine contact with members and will likely understand the member experience better than you. Plan to have ongoing meetings with staff to gain insight into the issues members are facing. Meet with staff.

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How Do Associations Need to Adapt in 2017?

Associations Now

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Or download the white paper over this way. What should associations double down on? v=KIM9MDWn8F4.

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Free Membership Might Actually Discourage Membership

Smooth The Path

Association sampling can go like this: do you think you want to become a member but you want to ensure that you will get value for your time and money? We have a gift for you. Remember, this is a $15, $20, or $30 value that you can access this one time only.

Sample 68
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Tools and Software Every Professional Association Needs

Nimble AMS

Creating a member community is a valuable part of an organization and can significantly improve member engagement and attract more professionals to you. Plus, you can collect data on how they’re using your member community.

Tools 141