Sorting Out the Opinions that Matter the Most for Our Associations

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Member Insights core member engaged feedback helpful member insightsThe post Sorting Out the Opinions that Matter the Most for Our Associations appeared first on Smooth The Path.

Association Volunteers Do Not Engage Because of Time and Timing

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Why don’t some volunteers engage? To get volunteers engaged, fix the issues that arise because of time and timing. Related: Member participation, volunteerism, and contribution are declining.

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Why Some Long-Time Members Choose to Stay Engaged with Their Association

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Many associations see that their most at-risk members, the ones least likely to renew, are new members. But some new members do engage with the association, and they go on to become engaged 3-7 year members.

Engaging Not New or Long, But Medium-Time Members with Your Association

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While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged.

How New Members are Prompted to Engage

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New members are the most at risk members of most associations, but some members do engage. Knowing why they engage, might help us guide more new members in this direction. So what prompts new members to engage?

What We Can Do to Get Members to Rave About the Association

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For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. They seek to change their most engaged customers/listeners/followers/attendees. What else can we do to get members to rave about our association?

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5 Ways Great Associations Become Great

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What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. I am proud to be a member. I aspire to meet the other members of this association. Or the staff, board, and members go above and beyond.

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Our Members Have No Idea What is Going On Behind the Scenes at Our Association

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Our members have no idea that: We have 30,000 other things going on in addition to answering the phone. We are about to go on-stage before 3,000 members, and we are a little nervous. Our members have no idea, and if we were in their shoes, we would have no idea either.

Our Member’s Decisions Are Not What They Seem To Be

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Do you ever find yourself wondering why members make the decisions they make? Why join, but then not engage? Sometimes member’s decisions seem so irrational. Why are our members so irrational? At that moment, in their shoes, knowing what they know, having the experiences they have had, in the environment, our members are in, they are making the most rational decision possible. Related: When we create a vacuum of information, our members make up stories.

A Member Research Strategy to Consider

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Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Have you got questions for your members?

Is it Day 1 or Day 2 for Associations?

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True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.

Announcing an Entirely New Methodology for Member Research

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The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? When testing new benefits, do you ask for member feedback?

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. NSBE was founded in 1975 and has around 30,000 members. Focus on event engagement. Showcase members.

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Developing My Dream Association

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If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

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What else should the association do to support members during these extremely challenging times? Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement.

Association Brain Food Weekly: 9.13.19

Reid All About it

What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs. Turn Member Engagement and AMS Data into Effective Marketing.

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