Smooth The Path

JANUARY 28, 2020

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Because survey fatigue is real.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they are ready to switch organizations and they know networking can help them secure a better job faster. Related: How new members are prompted to engage.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

NOVEMBER 6, 2016

Together we discussed the organizations goals, plans for their strategic process and the big questions they were wrestling with. Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

APRIL 24, 2018

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this? Related: Member Engagement Research.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Smooth The Path

MAY 23, 2017

Day 1 is the term that Jeff Bezos uses for an organization’s startup and growth phases. He talks about “Day 1 vitality” which I assume he means when organizations are delivering to their customers’ much needed great value. We can change the organization’s strategy. Day 2 is the spiral of decline.

Project 89

Project Conference Strategy Member Engagement 89