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How to Make Analytics a Priority – Finally!

Association Analytics

More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. They can focus on analyzing the data for insights, not pulling all of the data together. Loyalty – data can help you understand behavior that drives the most loyalty amongst your members.

How To 169
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Association Brain Food Weekly: 6.11.21

Reid All About it

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Event budgets. More info/register.

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged. Related: How new members are prompted to engage.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Vasan Selliah, Member Insight and Engagement Manager, CSAE.

St. Louis 341
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How New Members are Prompted to Engage

Smooth The Path

Becuase they got to experience value as a non-member they assume the member value is even greater so invest the time to learn more. Reverse engineer these reasons new members engage and engage more new members. Related: Our members are not crazy. The most frustrating things new members do.

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

NSBE was founded in 1975 and has around 30,000 members. In anticipation of launch, the community project manager covered a lot of ground by establishing a taskforce: Ensure staff awareness. Focus on event engagement. Growth matters: five member engagement hacks. Leverage social media outreach.