Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Smooth The Path

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge.

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Is it Day 1 or Day 2 for Associations?

Smooth The Path

True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? With this in mind they decided to test out a qualitative research methodology as input to this strategic planning process. Listening to members.

Engaging Not New or Long, But Medium-Time Members with Your Association

Smooth The Path

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged.

AMS Platforms: A Comprehensive Guide for Associations

Fonteva

Without the right capabilities in your association management software , it can be very difficult for your team members to navigate your association’s wealth of data in order to make the best possible strategic decisions. 360-view of member engagement.