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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Pricing.

Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. How can you ensure your education program provides benefits to members of all ages? Do millennial learners prefer different types of training? So it seems that Price is right.


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How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. Every staff member uses it regularly and can provide valuable insight about how end users should use your tech tools. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Association Brain Food Weekly: 5.21.21

Reid All About it

The riches are in the niches, says WBT Systems. Hooking members. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too.

Association Brain Food Weekly: 12.13.19

Reid All About it

WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it. Member Engagement Party.

Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy.

Association Brain Food Weekly: 8.7.20

Reid All About it

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. High Engagement Networking.

Association Brain Food Weekly: 3.22.19

Reid All About it

WBT Systems says three years is too long between need assessment cycles. Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA).

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials. Associations don’t need to shift away from member focused messaging, but they do need to broaden their outreach.

Association Brain Food Weekly: 8.9.19

Reid All About it

WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content.

Association Brain Food Weekly: 5.11.18

Reid All About it

WBT Systems shares 12 ways to increase student participation in online discussions. Hear about a tried and true email campaign timeline to drive maximum registrations and automation hacks to engage at the right time and make your job easier. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Bryan Clark, Associate, Vedder Price. Learn how to define an engaged board and ensure effective board outcomes. Linda Bowers, CTO, WBT Systems.

DC 30

Association Brain Food Weekly: 4.20.18

Reid All About it

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. What’s more important: the size of your email list or the quality of engagement you have with the people on your email list? and how to get the right statistics to prevent national and chapter level members from leaving.