Millennial Member Engagement: 6 Little Hacks to Try

MembersClicks

A few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. association management member engagement membership management Association Views

What If Your ED Was a Millennial?

YourMembership Blog

There’s plenty of talk among organizations on how to recruit and engage Millennials but are you getting them involved to the point they are assuming the role of your next ED? And what would your organization look like if it was Millennial led? Millennials were raised to be collaborative [.] ( Read more. ) The post What If Your ED Was a Millennial? Member Engagement + Retention associations change gen y millennials

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What If Your ED Was a Millennial?

YourMembership Blog

There’s plenty of talk among organizations on how to recruit and engage Millennials but are you getting them involved to the point they are assuming the role of your next ED? And what would your organization look like if it was Millennial led? Millennials were raised to be collaborative [.] ( Read more. ) The post What If Your ED Was a Millennial? Member Engagement + Retention associations change gen y millennials

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Attracting Millennials Through the Art of Storytelling

MembersClicks

In fact, by telling a compelling story, you can actually boost Millennial recruitment. Here are a few ideas: association management member engagement Small Staff ChatterStorytelling is a powerful tool for your association. It connects people and brings a human feel to your organization. Now the key word there is compelling. So what makes a compelling story?

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Ideas to help you engage, empower and retain members. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. It’s more than just making sure your offerings are in tune with what your members want and need. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Member Engagement + Retention.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Engaging Younger Supporters

Wild Apricot

Millennials are now the largest generation in American history. How is your organization embracing, recruiting and reaching out to this generation? engagement member engagementread more ).

4 Free Member Benefits for Under-30s

GrowthZone

Millennials want a brand that motivates, guides, and connects them through experiences.”. The Perks of Association Membership for Young Professionals is an unbranded, free flyer for associations to use for member recruitment. designed to help members to develop professionally. Associations help members create a name for themselves. Members can participate in programs that help them with the steps to become a recognized industry leader.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully. Of all the benefits associations should promote in order to attract young members, resume building is particularly enticing. “By

Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. We know you and your members are counting on us.

LMS 150

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Wiley: Our role is to help members anticipate what’s coming down the road before it’s in front of them. . . As chair, it’s my responsibility to understand the challenges that our members are dealing with.

Ohio 109

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

These include: How to remain a relevant concern for their members and industry they serve. How the serve an evolving membership, specifically the need to address generational changes within their member structure. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The need to be present and engaged wherever their members are meeting – virtual or physical.

Mission possible: Finding and keeping volunteers

Aaron Wolowiec

It’s the first board meeting of the year and the room is packed with enthusiastic volunteer board members. And later that month, committee members flock to your building to discuss the assignments for the year. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization.

The Trick to Innovating with Gen Y

YourMembership Blog

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Offer member and non-member pricing.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. These findings from Naylor’s annual association communication benchmarking study also revealed that “Difficulty Engaging Young Professionals ” (56 percent) is now the third most frequently cited challenge, up from No.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. Every staff member uses it regularly and can provide valuable insight about how end users should use your tech tools. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over.

What Makes Young Members Tick?

Associations Now

While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. Did you know that by next year, millennials will make up more than half of the global workforce? employees are millennials, according to Pew Research , and increasingly they’re being joined by Gen Z professionals. Myers says every association should be asking itself: What do young members value most?

Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Hear why mobile trends are influencing member engagement with your organization. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program. How Millennials and Baby Boomers Can Work Together.

Association Brain Food Weekly: 12.2.16

Reid All About it

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. Host: Engage Software.

Association Brain Food Weekly: 12.2.16

Reid All About it

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. Host: Engage Software.

Association Brain Food Weekly: 10.27.17

Reid All About it

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Presenter: Becky Willis, VP of Enterprise Engagement, EdCast. Guests: Patrick Haller, Director, Membership and Member Services, National Business Aviation Association. Recruit and Retain Millennial Members. Do You Know Who Your Most Loyal Members Are?

LMS 150

Association Brain Food Weekly: 5.15.20

Reid All About it

How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

Does your member communication convey who your association is, what you do and how it relates to members? One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. Members.

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. – Adapt to Attract Millennial and Gen Z Talent .

New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value.

9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members. They group key characteristics of your members together, helping you get to know the people your association is serving.

Association Brain Food Weekly: 11.10.17

Reid All About it

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Members can find information anywhere. Automating Member Engagement.

Tuesday Buzz: Increase Your Appeal to Introverts

Associations Now

Don’t leave your introverted members out in the cold. Create opportunities to get them engaged by respecting their personality traits. Also: Give your boomer members a little notice. Many associations gear participatory activities primarily toward their most extroverted members—the natural joiners who get a rush from the hustle, bustle, and collaboration of conferences and group projects. Associations are hungry for advice on recruiting millennials.

Eric Lanke: Who Revolves Around Who?

Eric Lanke

Member Engagement. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. I am a member of several associations. And frankly, neither does the association I currently manage when it comes to interacting with our members. We all still act as if we are the center of the universe and our members revolve around us. But isnt that what a member ultimately wants?

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials. Associations don’t need to shift away from member focused messaging, but they do need to broaden their outreach.

Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. While they’re not perfect, other associations can look to them as an example for how to attract and retain members from diverse backgrounds.”. Target member recruitment to underrepresented groups.

Team 46

Lunchtime Links: How to Get Volunteers (And How to Keep Them)

Associations Now

Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization,” she writes, citing advice from Elizabeth Engel, CEO of Spark Consulting. These ruts can be especially detrimental in attempts to recruit and retain younger volunteers. Millennials and Gen Xers are used to making decisions quickly, and it’s not uncommon for them to grow impatient or frustrated, she says.

Challenges Continue, but Membership Stays Strong

Associations Now

The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention. Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

Social Media Roundup: Employee Satisfaction Is Like Brand Engagement

Associations Now

How your brand-engagement strategy translates to your employee-satisfaction techniques. When it comes to improving engagement among your office staff, here’s the number-one rule: Satisfy your employees as you would your members. You’re told to engage members genuinely, welcome cultural and generational differences, and embrace the customer’s journey long before they invest in your organization.