Use your association job board to drive membership and increase revenue

YourMembership Blog

We all know that job opportunities rank as one of the top benefits an association can offer its members. In fact, with a growing Millennial workforce, the importance of offering opportunities for career growth and advancement will only increase. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always. The post Use your association job board to drive membership and increase revenue appeared first on YourMembership.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

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The Dynamic Duo: Careers and Learning

YourMembership Blog

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

Members Hire Strategic Solutions

Potomac Core

Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results. Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty.

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Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. We know you and your members are counting on us. Member Engagement + Retention Membership Management Social Media and Business Trends YourMembership News

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Game Plan 2014: Seeing Around the Corners

Association Adviser

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

These include: How to remain a relevant concern for their members and industry they serve. How the serve an evolving membership, specifically the need to address generational changes within their member structure. How to retain members and recruit new members for the future.

The Most Popular Community Management Articles from the Last 12 Months


But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #3) 5 Myths About Measuring Member Engagement.

How to Analyze Your Association’s Survey Data Without Losing Your Mind


It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors.

Association Brain Food Weekly: 12.2.16

Reid All About it

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Host: Engage Software.

Association Brain Food Weekly: 12.2.16

Reid All About it

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Host: Engage Software.

Association Brain Food Weekly: 3.3.17

Reid All About it

Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. Learn how leading organizations are generating revenue through their mobile apps and moving sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship.

Association Brain Food Weekly: 5.16.16

Reid All About it

How do know when it’s smart to partner up on programs for your members? How can you uncover and make use of buried data to better serve your members? David Iams, Career, Member, and Professional Activities Manager, Institute of Electrical and Electronics Engineers – USA.

Association Brain Food Weekly: 10.27.17

Reid All About it

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Presenter: Becky Willis, VP of Enterprise Engagement, EdCast. Recruit and Retain Millennial Members.

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Why Should You Provide Continuing Education to Your Members?  

Web Courseworks Associations

This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. It also increases loyalty to your association when you provide more opportunities for your members. Increased Revenue.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

The key to this is to understand the needs and expectations of your members with regard to association education programs. Certification and Accreditation Management – simplify the process for administrators and members.

Three Engagement Myths, Busted.


ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

The Future of Associations is Now

Association Adviser

Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. AA: What do you mean by “tools of engagement”?

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event.

Association Brain Food Weekly: 4.5.19

Reid All About it

Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.”

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

Association Brain Food Weekly: 11.10.17

Reid All About it

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Members can find information anywhere.

An Association Rebrand From Start to Finish

Association Success

At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. We’re a service that provides products, but we’re also a value-based organization who wants to be with our members as they progress through their career. Rebranding is a lengthy process - but worth every minute. Why Rebrand?

Why Community Manager Should Be Your Association's Next Hire

Mizz Information

Associations have long done the same thing, but the emphasis has been and continues to be on the in-person events since, for the most part in the association world, those events are revenue drivers, often the largest revenue source for the organization.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters.

New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. The survey gathered input from 487 organizations that represent fewer than 500 members and have operating budgets of less than $500,000.

Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.” They know that successful online communities can help them engage and inspire everyone.

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Tuesday Buzz: Increase Your Appeal to Introverts

Associations Now

Don’t leave your introverted members out in the cold. Create opportunities to get them engaged by respecting their personality traits. Also: Give your boomer members a little notice. Associations are hungry for advice on recruiting millennials.

Age Doesn't Matter. Goal Does. - Friday Fix

YourMembership Blog

Ideas to help you engage, empower and retain members. But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. Every staff member (paid or not) of your organization represents you in some way. Member Engagement + Retention.® | The Complete Online Member Community® | Membership Management Software | Membership Software

Association Brain Food Weekly: 8.23.19

Reid All About it

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. Maybe associations can help millennials in your industry make friends.

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Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.

Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. million budget to generating $40 million in revenue as well as managing project teams of more than 50 people.

Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members.

Association Brain Food Weekly: 2.23.18

Reid All About it

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. Tue 2/27 at 8:30 a.m.* – Engaging Your Association’s Staff and Board in Your Corporate Partnership Program (Washington DC).

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Association Brain Food Weekly: 9.13.19

Reid All About it

What percentage of your education revenue comes from selling professional development to nonmembers? What a member (or anyone) says they need isn’t always what they really need. It’s not just Millennials. 8 Ways to Get Gen Z and Millennials to Give.

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