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Association Brain Food Weekly: 7.17.20

Reid All About it

5 virtual conference pricing strategies. Our highlight of the week was hot catfish , an inspired take on Nashville hot chicken, with cheesy grits. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

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Association Brain Food: 8.5.22

Reid All About it

If you’re heading to Nashville for ASAE Annual, I highly suggest getting your hands on some hot chicken. The 3 R’s of Membership | The Second R: Retain | Mastering Engagement Scoring & Personas. Scoring member engagement is critical in any plans to measure and increase engagement for a modern association.

Revenue 39
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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

Spend some time on ASAE’s Collaborate forum and you’ll see divided opinions about discounts and free offers : Some believe that they devalue the product and discourage prospects from ever paying full price, while others argue in favor of the power of the free sample. That has been AOA’s strategy so far.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.