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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. This process helped Werner and her team identify the first six chapters.

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The Power of Person Accounts: Customer 360 

Nimble AMS

In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. Recently, Tristan Jordan, SVP, Global Career Center Division with YourMembership led a webinar titled the Future of Association Career Centers.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Member Engagement + Retention.

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Associations are the Key to our Nation’s History and Prosperity

YourMembership

was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City. The earliest association on record in the U.S. That’s older than our country’s declaration of independence!

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Lunchtime Links: This Is Not Your Regular Conference Booth

Associations Now

Also: how your association can use Instagram to encourage member engagement. The carts, inspired by New York City’ hot dog carts, and the motorized bookstores are part of Penguin’s push to foster a more engaging relationship with the literary community. this summer.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. How many associations are able to do that? Probably not many.