The Power of Person Accounts: Customer 360 

Nimble AMS

In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Customer 360. Technology Member Engagement Salesforce

Associations are the Key to our Nation’s History and Prosperity

YourMembership Blog

New laws were developed to support and define these new groups and the role they would come to play in our educational and political system. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily.

3 Topics for Medical Society Execs to Watch

Web Courseworks Associations

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. The Medicare Quality Payment Program (aka MACRA) 201: Know the Details and How to Help Your Members.

The Worst Advice for Online Community Managers


Oh, you got a new job? Those with some experience may even give you advice on increasing engagement, which is on the right track since increasing and maintaining engagement is probably one of your main responsibilities. Suggestion #2) Do Most of Your Engagement on Facebook.

Sending the Message: Digital Events, Beyond the E-Vite

YourMembership Blog

Categories: Member Engagement + Retention Tags: ashley withers , attracting members , content , engaging members , event , event management , guest blogger , managing events , membership organization , I am so excited to share this guest post by Ashley Withers, a support specialist at She holds a Bachelor’s in English & Sociology from Stony Brook University in New York.

Association Brain Food Weekly: 5.1.20

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Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives.

Association Brain Food Weekly: 5.15.20

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Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. A new episode is posted every Monday by 1 p.m.

Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level.

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Association Brain Food Weekly: 6.5.20

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After “an intense two months of listening, researching, and writing about these new conditions” brought on by the pandemic, Billhighway shares their big picture thoughts and ideas about associations and their chapters. It looks like they’re using the Social27 platform , a new one for me.

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Association Brain Food Weekly: 2.7.20

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MemberSuite suggests five new ways you can offer more value to exhibitors. On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. A new episode is posted every Monday by 1 p.m.

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members.

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Association Brain Food Weekly: 12.9.16

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Learn how to raise awareness and increase engagement by using blogging tools. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. Creating Your Membership Social Graph: Build Member Value and Get Buy-in (Virtual Lunch).

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Association Brain Food Weekly: 6.2.17

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LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Event Tech Tribe Unite 2017 (New York). Location: New York. While Europe is not new to U.S.

Association Brain Food Weekly: 12.9.16

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Learn how to raise awareness and increase engagement by using blogging tools. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. Creating Your Membership Social Graph: Build Member Value and Get Buy-in (Virtual Lunch).

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Benchmarking and its Application to Your Member-based Organization

YourMembership Blog

Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , News.

Association Brain Food Weekly: 4.5.19

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The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

INBOUND Conference: A Sample Agenda for Customer Marketers


We’ve built our company around helping you improve customer and member engagement. Gary will appear with Gwyneth Paltrow,, and Jessica Alba on Apple's new unscripted series “Planet of the Apps,” and he also currently hosts “The #AskGaryVee Show” podcast.

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Association Brain Food Weekly: 1.17.20

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They’re finding community, establishing identity, and exploring new trends that have not yet found mainstream acceptance.”. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times. A new episode is posted every Monday by 1 p.m.

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Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. Despite these odds, readership engagement for association publications can still increase.

Best Benefit Ever: Building Benefits Through Membership

Associations Now

You have a full suite of member benefits! New York Women in Communications, Inc. So how is that a benefit to members? And when you’re an organization that heavily emphasizes professional networking, member acquisition is doubly important. Congratulations!

A Do-It-Yourself Approach to Meetings

Associations Now

The Society for Personality and Social Psychology offers grants that fund members’ big ideas for small meetings. Members get to see their programs come to life, and SPSP has a new way to engage members.

Hot Association Social Media Jobs This Week – January 13


The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Tuesday Buzz: Learn From Hollywood Hack Attacks

Associations Now

Also: a fundamental way to increase member engagement. Last month, a hacker (or a group of hackers) obtained unreleased episodes of Netflix’s Orange Is the New Black. ” Take Direction From Members. Suffering from low member engagement?

Monday Buzz: What Community Managers Can Learn From George R.R. Martin

Associations Now

Also: deep lessons from a leaked New York Times memo. The leaked New York Times innovation report is one of the key documents of this media age.

Reach Members on the Air with Podcasts

Associations Now

Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members. In November, The Washington Post launched a daily podcast called Post Reports to compete against The New York Times’ highly successful The Daily.

Association Brain Food Weekly: 2.2.18

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The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study.

Association Brain Food Weekly: 10.25.19

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Like everyone else, members do not have time to engage with your association. Amanda Kaiser of Smooth The Path says you should keep this in mind from the very beginning of a member’s journey. “If A new episode is posted every Monday by 1 p.m., Host: Engage.

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Lunchtime Links: This Is Not Your Regular Conference Booth

Associations Now

Also: how your association can use Instagram to encourage member engagement. Engaging directly with the literary community. They believe Instagram is a tool to increase engagement with their readers. ’” Is your association using Instagram to build engagement?

Association Brain Food Weekly: 6.14.19

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Wouldn’t members always open emails from their association? Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Easy Tips to Better #ENGAGE Your Attendees Through Instagram.

Association Brain Food Weekly: 9.6.19

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The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe.

Association Brain Food Weekly: 8.30.19

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Dave Coriale of DelCor is hosting a new podcast, Reboot IT , about all things association tech. Amanda Kaiser at Smooth The Path points out three smart things the Healthcare Financial Management Association is doing on their new website —in contrast to many association websites.

Thursday Buzz: Why This Association Made Membership Free

Associations Now

The Christmas presents came early this year for the members of the American Society of Business Publication Editors (ASBPE). But that, of course, isn’t the full story—and the group had plenty of new initiatives to share.

Reinventing Association Governance

Association Success

When it comes to innovation in associations, I feel like governance often gets short shrift relative to the impact it could have on strategy and member engagement. Any new system should aim for broad-based participation. Members are constituents of the board. They are self-incorporated by members to serve a public good. While the state won’t (and shouldn’t) keep boards accountable to this duty of foresight, members can. What is the future of governing?

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Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Luckily, millennials say they’re increasing and intensifying their cause-oriented engagement in 2017.

What’s the Big Idea?

Association Adviser

Nothing kills a new idea faster than common sense. Where are member benefits falling short? What the expert panelist went on to explain is that he and his team try to stay on top of all the new tools, trends, data and best practices that could be relevant to their members.

Monday Buzz: Small Engagement, Large Impact

Associations Now

Learn how you can keep your members connected in just a few minutes. Building and maintaining a community can be hard work, especially when you’re expected to engage with your members on a daily basis. Plus: How websites are battling falling ad sales.

Membership Ideas I Couldn’t Get to in 2014

Associations Now

We’ve gone from engagement to unmembership , sneckdowns to word clouds , online communities to free membership , and AMS systems to gnomes. Unbundling benefits seems like a more attractive option for members, but is it financially sustainable for associations that offer it?

Association Brain Food Weekly: 4.17.20

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Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy.

Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference.

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