Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register. Host: Grype.

Newsletter 195

Newsletter Survey Team Software 195

Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

Member Engagement Content Conference Social Media 100

Membersuite

MARCH 16, 2022

Members are more likely to keep their profile updated if their contact or company information is displayed in an online directory. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. 6: Recruitment Lead Generation. 7: Student Members.

Directory 141

Directory Newsletter Recruiting Recruitment 141

MemberClicks

OCTOBER 18, 2022

With these tips, you’ll be getting member form fills by the dozens! 2 types of member-building events. There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members.

Discount 98

Discount Event Planning Recruiting Recruitment 98

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Our 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining 20-somethings. Associations have members.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Include some of the content to pique member interest.

Tips 166

Tips Email Marketing Newsletter Communications 166

Freestone

FEBRUARY 29, 2024

An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program. With higher member engagement in your learning program, you’re more likely to retain your members year over year.

LMS 52

LMS How To Certificate Learning Management System 52

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. Gamified member engagement.

Tips 103

Tips Handbook Recruiting Recruitment 103

GrowthZone

JANUARY 23, 2020

It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Associations offer members the opportunity to include substantive elements in their resumes. You’ll also get a 6-step plan for building a young professional member base.

Newsletter 134

Newsletter Social Media Tips Committee 134

Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Reducing Member Churn with Predictive Analytics. Learn how data science and predictive analytics tools can inform your member retention and renewal efforts. 1 CAE credit. . More info/register.

Survey 195

Survey Newsletter Price Technology 195

Membersuite

SEPTEMBER 10, 2022

I see more associations offering a hybrid membership model because it increases member engagement and retention. Members who find value as part of an organizational membership are likely to purchase their own membership if they change jobs. Hybrid Membership Model. Virtual Membership. Learning Pass.

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Hear about some major considerations for online engagement. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Nimble AMS

NOVEMBER 26, 2019

This may seem simple, but thanking your members for joining can be a powerful way to make them feel welcome, appreciated, and to set the tone for a great member experience. Send new members an email from your executive director. Another way to say thank you to your members is by delivering the benefits that matter most to them.

Newsletter 88

Newsletter Member Experience Technology Tips 88

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Your association can even create a cycle of growth and career advancement by building a framework of valuable connections for new members. Gather feedback often.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.

LMS 256

LMS Revenue Arlington Education 256

MemberClicks

FEBRUARY 15, 2023

It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. Therefore, it’s beneficial to set aside some time to refine your member appreciation program. This both helps members feel more connected to one another while also directly expressing your appreciation for a new one each month.

Social Media 52

Social Media Newsletter Software Discount 52

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. For example, your organizations can offer each other: Advertising space in emails or newsletters. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. For example, your organizations can offer each other: Advertising space in emails or newsletters. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

.orgSource

AUGUST 28, 2023

Rounding up a group of members who are eager to share their wisdom might seem like a fairly simple proposition. My first bit of advice is, don’t treat recruiting these experts casually. They will guide your audiences down new paths of discovery and build bridges to member engagement.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

OCTOBER 6, 2022

The first pillar of membership management is the process of acquiring new members. Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. But growing your member base is easier said than done.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Association Briefings

OCTOBER 22, 2020

What if you had a different masthead for your newsletter based on the industry segment your member designated? Further Engage Current Subscribers Associations spend a lot of time (and money!) recruiting new members. Utilizing such strategies will increase your member engagement and produce better email campaigns.

How To 52

How To Newsletter Content Communications 52

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Member Area Feature : For creating members-only content within websites. Engagement Tools : Online classes, newsletters, and group workshops.

Directory 52

Directory Discount Software Tools 52

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 91

Communications Video Survey millennials 91

MemberClicks

NOVEMBER 14, 2023

You strive to keep your members engaged and involved in your organization because you know that member retention is key to your success. It’s more cost-effective for you to retain an existing member than to recruit a new one. Are you receiving negative feedback from your members?

Newsletter 59

Newsletter Strategy Social Media Survey 59

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Tom Whatley, Content Marketing Institute ). Thu 4/25 at 1 p.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Protech

JUNE 11, 2020

W hether it’s your association’s social media accounts, newsletters or blogs, you will want to provide job seekers relevant and frequent communication about job openings in their industry. Lastly, associations are now communicating with members via a digital recruitment guide.

Revenue 83

Revenue Tips Social Media Communications 83

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. This holds true whether it’s your member engagement efforts or your internal operations.

Tips 52

Tips Recruiting Recruitment Tampa 52

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

DECEMBER 11, 2014

The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. As members of your organization, you have unparalleled access to them. You interact with them through your website, newsletters, emails, social media channels and events.

New York City 150

New York City New York Newsletter Social Media 150