Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.

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Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. What is the industry standard for member survey responses?

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Committees and other member-managed groups.

Gamification: member organizations play for keeps

YourMembership Blog

Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Businesses and organizations are using this tactic to create brand awareness and drive user engagement.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event.

Member Engagement: It's NOW or NEVER

Tom Morrison

Here are two examples: In one session, association executives wanted to talk about how to get their members to see their "perceived value", yet when asked if they wanted to expand and talk about non-dues revenue generation, only 4 hands went up in a room of 80+ people.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. You can protect your members’ data.

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3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Here are three ways you can help your members attract a larger audience: 1. Interview them for an article for your newsletter.

How Associations Help Under 30s with Career Growth

GrowthZone

Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Member Engagement Growth

Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly.

Building an Association Crisis Communications Webpage

GrowthZone

The next best thing is to quickly craft a crisis resources web page for your members. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Setting up an automated campaign once and revisiting it based on your goals, rather than manually completing mundane segmenting tasks, is a simple way to make massive improvements to your strategy in terms of productivity and efficiency. Include these 5 tactics in your strategy before hitting send. Segment email lists so that each member receives email that is relevant to them. Marketing automation can help you send effective, personalized content to each member.

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3 Ways to Engage More Association Members in Your Online Community

Socious

That’s the mark of an effective product, service, or strategy. Online member engagement falls into that category. That interaction then leads to stronger relationships that can help your association increase member satisfaction, renewals, and advocacy.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

The rest of us need to design frictionless experiences wherever members interact with us, including: Intuitive member applications. Immediate access to behind-the-pay-wall member benefits upon joining. Quick response to members who call, email, or chat.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. They are engaged employees that are working somewhere else. That being said, 75% of your members are likely passive job seekers who aren’t looking, but would move for the right opportunity.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

These include: How to remain a relevant concern for their members and industry they serve. How the serve an evolving membership, specifically the need to address generational changes within their member structure. They have enjoyed remarkable growth with this strategy.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. Good marketing delivers relevant content.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly).

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

From Periscope to Ustream , Blab to Facebook Mentions, there are more apps than you can imagine, or should even consider engaging on. 2) Where are most of my members going to be so I don’t waste my time? High Conversion Rate: ◦ Engaging with your audience live, and.

Association Brain Food Weekly: 7.10.20

Reid All About it

But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. More info/register (fee for MPI non-members). Make Your Member Engagement Come A.L.I.V.E.

Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. Despite these odds, readership engagement for association publications can still increase.

Create the Right Goals for Your Website

SocialFish

All too often, I hear about a website launch that is touted as being member-focused. Or are you focused on increasing member engagement? There are two ways to find out what your members (and customers) want to do on your website.

Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. your strategy?step

FAQ 247

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

Survey: 9 of 10 Association Professionals Say They Aren’t Using Artificial Intelligence

Protech

Interestingly, 92 percent of respondents answered, “No,” but our panel explained how easy it is to add AI to your member engagement toolbox. . So [AI is] really helping to make those personalized experiences for members,” Liz said. .

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . So, if a job board alone isn’t enough for your members , what service(s) can you add? Next, find out how members use your association’s website.