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CXPA Elevates the Customer Experience with Community

Higher Logic

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. The community blog's unexpected success.

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Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Legacy communication channels still have a seat at the table.

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Association Brain Food Weekly: 4.3.20

Reid All About it

The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Experiment.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Since launching, FAIA has seen a 201 percent increase in email engagement. New Audience Segments.

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