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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. One example of thought leadership is this blog!

Strategy 169
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Curating conference content to promote member engagement

Aaron Wolowiec

Speakers, vendors, attendees and staff could be invited to transform important topics presented at the conference into valuable resources such as blog posts, newsletter articles, white papers or videos. Develop a library of resources. Aggregate social media content.

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How to Maximize Your Association’s LinkedIn Presence

MemberClicks

Emailing your members and encouraging them to follow your company page. Mentioning it (quite frequently) in your organization’s newsletter. How to engage your LinkedIn followers Once you have LinkedIn followers, you then need to engage them. Download our free white paper!

How To 52
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Eric Lanke: The Mind of the Community

Eric Lanke

Member Engagement. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.

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Why Membership is Everybody’s Business

Association Success

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?