Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. How is your association demonstrating leadership to its members and community?

Association Brain Food Weekly: 5.8.20

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Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level.

Tulsa 69

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies.

Association Brain Food Weekly: 3.9.18

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Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement.

Association Brain Food Weekly: 8.9.19

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Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.