Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level.

Tulsa 60

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies.

Association Brain Food Weekly: 3.9.18

Reid All About it

Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement.

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.

Association Brain Food Weekly: 10.18.19

Reid All About it

I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback. Find out what your company needs to know about engagement (paid or otherwise) with these sites. Leading Member Engagement from the Outside-In.