Reid All About it
SEPTEMBER 15, 2023
Data strategy. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. 1 CMP credit.
Reid All About it
APRIL 12, 2019
In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Next-Level Live Online Events: Strategies from Successful Associations. More info/register. Host: xScion.
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Smooth The Path
SEPTEMBER 12, 2018
Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Perhaps printing a note to look handwritten saves staff time but to members, it seems just like any other promotional piece. Some associations do this by identifying at risk-members.
GrowthZone
AUGUST 16, 2018
Membership Marketing Video: Pennsylvania Builders Association. Packed with program, strategy, and event ideas, it’s a “must read” for construction trades & building association pros everywhere. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association.
Forj
JULY 5, 2017
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. There is no “one size fits” all approach to membership marketing. AAMSE Sessions on the Topic.
Reid All About it
APRIL 19, 2019
The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 1 CAE credit.
Reid All About it
DECEMBER 11, 2020
Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. Association websites.
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