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Let Your Member Data Show You the Way

Spark Consulting

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down.

article thumbnail

Let Your Member Data Show You The Way

Associations Now

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down.