Spark Consulting

MAY 5, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Reid All About it

JUNE 24, 2022

It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. More info/register.

Video 39

Video Revenue Strategy Technology 39

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

Philadelphia 40

Philadelphia Discount Analysis United States 40