Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Can We Talk Member Engagement?

Spark Consulting

As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series.

Ringing the Bell for Member Engagement

YourMembership Blog

Member engagement played a big role in the content that was presented in the meeting’s sessions. I focused on it in my presentation “How to Build an Online Community” and received a lot of interesting feedback from those association professionals attending.

Changing Strategy and Member Engagement

Eric Lanke

A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. Associations Member Engagement

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. Amanda will help attendees: • learn how to create a new-member engagement program. Member Engagement Growth

A Member Engagement Experiment

Eric Lanke

As I talked about previously , I gave a webinar on October 30, 2012, on "What Does Member Engagement Mean To You?" Unfortunately, because of some technical difficulties during the webinar, I was not able to complete the presentation, and so I promised to record and post to my blog some supplementary material about a member engagement experiment that’s going on in my own organization. Member Engagement Associations

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members.

How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement

Associations Now

Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report. It’s that those individual programs do not affect a member’s decision to join or to retain.”.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

What Does Member Engagement Mean to You?

Eric Lanke

I've been busy prepping this week for the presentation that will be leading off an exciting new webinar series on member engagement. My own presentation will be titled, "What Does Member Engagement Mean to You?" Member Engagement Associations

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. Associations Member Engagement

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

10 Body Language Techniques for Powerful Presentations

GrowthZone

When making presentations, it’s critical to be aware of the messages you’re sending through body language. Set up your board members for success. Use the physical space by taking 2-3 steps between presenting point A and then communicating point B.

Tips 84

Recorded Webinar: What Does Member Engagement Mean to You?

Eric Lanke

This is a recording of the webinar I gave on November 2, 2012, to kick off The New World of Member Engagement webinar series sponsored by Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing. Member Engagement Associations

Member Engagement Solution #6: Provide Structure, But Not Too Much

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Curating conference content to promote member engagement

Aaron Wolowiec

ET, it will be my pleasure to present a webinar of the same name for Higher Logic. You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. On Thursday, July 26, at 2 p.m.

Member Engagement Solution #8: Effective Orientation and Interaction Is Key

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Adopting education strategy to jump-start member engagement

Aaron Wolowiec

ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement. On Wednesday, Jan.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Engage an Convert: Association Website Graphics & Photos Create Member Engagement

Vanguard Tech

This is the last post in a series based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us.

Member Engagement Solution #2: Recruit with a One-to-One Philosophy

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. To counter this, try adding an unexpected element: community engagement. Engagement helps you accomplish your larger goals for the virtual event.

Tips 239

Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

Your virtual conference can still be meaningful and engaging for your audience. Including a face-to-face aspect can radically improve engagement during your sessions. Optimize educational sessions for engagement. Either way you go, remember these tips to increase engagement.

Tips 240

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us. GET THE ENGAGEMENT HANDOUT HERE.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

Building Buy-In for an Online Community at Your Association

Higher Logic

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. Use community to reach future members.

Are You Doing All You Can To Keep Your New Members Engaged?

Association Success

It is a consistent and shared concern within our industry: how can associations best engage and retain new members? If you are troubled by low retention of your new association members, you are not alone. The renewal rate among new members is substantially lower than that of the established membership base (every year, up to 30% of first time members are lost) , while the behaviour of members in their first year is often frustratingly disengaged.

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us. That is precisely the case with “engagement” in the association community. The handout below, which we have shared during presentations at association conferences, summarizes this for you

Association Staff #1 DRIVER to Maximizing Member Engagement

Tom Morrison

In the world of associations, all members join your association for one reason or another. According to current association research, the #1 challenge of associations is "engaging members in the programs that can help them improve their business."

How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Is your association missing an event microsite?

YourMembership Blog

Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. Membership & Marketing Member Engagement Member Retention Mobile Design Design ServicesAs an association professional, you look for ways to more effectively communicate the value of your organization’s events.

Course 203

How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

5 Questions to Ask Yourself Before Writing Member Communications

GrowthZone

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” The free, on-demand webinar is ideal for anyone interacting with members using the written word. Productivity Member Engagement Growth

3 Ways to Help Your Members Break Through Their Networking Fears

MembersClicks

Even for your most extroverted members, networking can be intimidating. And sometimes, it can be so intimidating that your members avoid it altogether. But if networking is one of your association’s biggest value propositions, that clearly presents a problem.

Tips 155