Reviving the Press Release

Wild Apricot

Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings. public relations

Writing a Press Release for Associations


The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

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How (and why) to Write an Association Press Release


The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

3 Ways to Engage More Association Members in Your Online Community


Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

How to Create an Association Crisis Response Plan


The goal is to not only limit the amount of harm to the association’s reputation, but also to make sure it does not affect member retention. Don’t point fingers – it’s time to take responsibility and retain the trust of your members. If necessary, distribute a press release.

Driving Engagement Through Thought Leadership


Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership. New members have the worst renewal rates. Do you have a process to keep them engaged? New members have the worst renewal rates.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Read more about the acquisition in our press release. The result will be an improved ability for our combined customers to engage, retain, and grow their members and customers.

Awesome Association MarComm Jobs – Week of August 30


The SVP is the lead communications strategist and oversees all communications, including: to 340B Health members and staff, the Administration, Congress, policy makers, the media, researchers, stakeholders, and the public.

Healthcare Meetings Group Renames Membership Categories

Associations Now

To better represent its members, the Healthcare Convention and Exhibitors Association has renamed its three membership categories. However, its former membership category names didn’t properly reflect each of those groups and left members unsure about which category they belonged in.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We

How to Find the Best Association Event Speaker


Put on an engaging, educational event for your members within budget. From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost.

Less Gates, More Golden Tickets

YourMembership Blog

News + Press. Ideas to help you engage, empower and retain members. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Membership Software Association Management Software.

Awesome Association Marcomm Jobs – Week of July 24


ONA, with its small, dynamic staff and Board of Directors composed of game-changing digital journalists, is leading the way for media in the digital age, and prides itself on innovation, collaboration and quick response to member needs.

With New Grants, Military Group Will Boost Chapters’ Local Impact

Associations Now

From marketing and communications to member engagement and community work, chapters can extend an organization’s mission on a local level. Atkins, MOAA president and CEO, said in a press release.

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters.

Top Association Social Media Jobs This Week – February 9


Social Media Manager , American Society for Aesthetic Plastic Surgery – The American Society for Aesthetic Plastic Surgery, (ASAPS) a 2,600 member nonprofit organization, is seeking a Social Media Manager.

A Case for the Association Summer Internship

Associations Now

Associations that want to develop the next generation of talented association staffers should consider starting an association-wide internship program.

New Navigation Tools Boost Attendee Experience

Associations Now

And as an added bonus, these navigation tools will also allow your association to collect data that will help you better serve members and attendees in the future.

Tools 110

This Week’s Association Membership & Marketing Jobs


You will develop communications for a wide variety of internal clients and be responsible for effectively conveying ADEA’s messages to members, prospective members and the general public. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Lunchtime Links: Using Your Website to Expand Your Mission

Associations Now

Also: why conference speakers should engage in peer-to-peer discussions. It’s important to listen to your members. The design is meant to be forward thinking, not only in aesthetics, but also in grassroots engagement.

Eric Lanke: Dear Older Generation: It's Not Just Your America

Eric Lanke

Member Engagement. The one in which any sensible approach to Social Security or Medicare reform is doomed before it can even put a press release together? Member Engagement. (9). Eric Lanke. Association executive and author. Pages. Leadership. Innovation.

Association Brain Food Weekly: 6.8.18

Reid All About it

and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis.

Association Social Media: National Society of Accountants


I work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. On Facebook, I tend to stick with more lighthearted posts like fun photos, practice management tips, or blogs and article our members can share with their clients.

Association Brain Food Weekly: 6.1.18

Reid All About it

Figure out what your aging members need so they turn to you first for education. don’t use press releases to find new story ideas. ( and how to get the right statistics to prevent national and chapter level members from leaving.