Reviving the Press Release

Wild Apricot

Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings. public relations

Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. For Immediate Release” under the date. Post the release on your website.

Building an Association Crisis Communications Webpage

GrowthZone

The next best thing is to quickly craft a crisis resources web page for your members. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.

Driving Engagement Through Thought Leadership

GrowthZone

Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership. New members have the worst renewal rates. Do you have a process to keep them engaged? New members have the worst renewal rates.

How to Create an Association Crisis Response Plan

GrowthZone

The goal is to not only limit the amount of harm to the association’s reputation, but also to make sure it does not affect member retention. Don’t point fingers – it’s time to take responsibility and retain the trust of your members. If necessary, distribute a press release.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Read more about the acquisition in our press release. 2017 is shaping up to be our best year yet!

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Read more about the acquisition in our press release. The result will be an improved ability for our combined customers to engage, retain, and grow their members and customers.

How to Find the Best Association Event Speaker

GrowthZone

Put on an engaging, educational event for your members within budget. From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

The SVP is the lead communications strategist and oversees all communications, including: to 340B Health members and staff, the Administration, Congress, policy makers, the media, researchers, stakeholders, and the public.

Less Gates, More Golden Tickets

YourMembership Blog

News + Press. Ideas to help you engage, empower and retain members. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Membership Software Association Management Software.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We

Healthcare Meetings Group Renames Membership Categories

Associations Now

To better represent its members, the Healthcare Convention and Exhibitors Association has renamed its three membership categories. However, its former membership category names didn’t properly reflect each of those groups and left members unsure about which category they belonged in.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

ONA, with its small, dynamic staff and Board of Directors composed of game-changing digital journalists, is leading the way for media in the digital age, and prides itself on innovation, collaboration and quick response to member needs.

With New Grants, Military Group Will Boost Chapters’ Local Impact

Associations Now

From marketing and communications to member engagement and community work, chapters can extend an organization’s mission on a local level. Atkins, MOAA president and CEO, said in a press release.

Top Association Social Media Jobs This Week – February 9

SocialFish

Social Media Manager , American Society for Aesthetic Plastic Surgery – The American Society for Aesthetic Plastic Surgery, (ASAPS) a 2,600 member nonprofit organization, is seeking a Social Media Manager.

A Better Alignment of Membership and Certification

Associations Now

Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters.

This Week’s Association Membership & Marketing Jobs

SocialFish

You will develop communications for a wide variety of internal clients and be responsible for effectively conveying ADEA’s messages to members, prospective members and the general public. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

New Navigation Tools Boost Attendee Experience

Associations Now

And as an added bonus, these navigation tools will also allow your association to collect data that will help you better serve members and attendees in the future.

Tools 98

A Case for the Association Summer Internship

Associations Now

Associations that want to develop the next generation of talented association staffers should consider starting an association-wide internship program.

Lunchtime Links: Using Your Website to Expand Your Mission

Associations Now

Also: why conference speakers should engage in peer-to-peer discussions. It’s important to listen to your members. The design is meant to be forward thinking, not only in aesthetics, but also in grassroots engagement.

Association Brain Food Weekly: 6.8.18

Reid All About it

and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis.

Eric Lanke: Dear Older Generation: It's Not Just Your America

Eric Lanke

Member Engagement. The one in which any sensible approach to Social Security or Medicare reform is doomed before it can even put a press release together? Member Engagement. (9). Eric Lanke. Association executive and author. Pages. Leadership. Innovation.

Association Brain Food Weekly: 6.1.18

Reid All About it

Figure out what your aging members need so they turn to you first for education. don’t use press releases to find new story ideas. ( and how to get the right statistics to prevent national and chapter level members from leaving.

Association Social Media: National Society of Accountants

SocialFish

I work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. On Facebook, I tend to stick with more lighthearted posts like fun photos, practice management tips, or blogs and article our members can share with their clients.