5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. Additionally, here are some other variables that can significantly impact your new member’s experience.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. That engagement information can be incredibly valuable.

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. But in the association commuity, it’s almost exclusively about member engagement. Member engagement is some kind of magic elixir that will keep associations from losing ground in today’s ever-changing landscape.

How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.

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Give Your New Member Engagement Program a Makeover

Association Success

This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. Overall, new member renewal rates had increased a couple of percentage points since the program was implemented. One insight we learned from the New Member Engagement Study is that program planning never really ends. Here are some other variables that can significantly impact the new member experience: Strategize Your Tone.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Associations tend, at best, to conduct an annual or triennial member satisfaction survey -consulting members only, and rarely focusing on topics that will help improve the value proposition of membership or products. Does Member Value Translate the Same Globally?

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining, participating, advocating are all forms of engagement, and none of them should be neglected when it comes to thinking about increasing membership engagement in your association. Joining an organization isn't engagement.

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the needs and experiences of our members and help them accomplish their goals? How can we get members to volunteer more often and more consistently?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

3 tips to gain board approval for a new membership management software

YourMembership Blog

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. Membership & Marketing Member Engagement Industry Trends New TechnologyYou’ve done your research.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

Member Engagement vs Engaging Your Members

Slice-Works

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the needs and experiences of our members and help them accomplish their goals? How can we get members to volunteer more often and more consistently?

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Traditional member benefit and services models are being replaced with a savvy focus helping Industries solve their biggest problems and win in the marketplace. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Late Breaking News.

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13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? New platforms and early movers began to experiment with trying to make online meetings truly interactive, participatory, and engaging. We, along with our members, joined the millions of other professionals grabbing our laptops and monitors heading for home.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it?

How to Measure Association Progress

GrowthZone

number of membership sales vs. the price of organization necessities). Productivity Member EngagementTweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it. There are multiple approaches to benchmarking progress.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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Make Sure Your Association’s Next Virtual Event is a Hit

Aptify

These days, virtual events are a must-do for helping to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with learning and networking opportunities year-round. Engage attendees.

Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Slow Growth Creates Member Engagement Opportunities. Factors that include China, oil price volatility, a less than robust U.S. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results.

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Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies.

Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. . Even (and especially) when times are tough , it’s important keep new members coming in. Can they quickly see the value you provide to members? . Break down the price barrier.

They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

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5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee. The member experience doesn’t have to depend on the weather.

Mary Byers Webinar: Permission to Win

GrowthZone

Or when your member market has changed significantly (and your organization hasn’t)? How pricing and packaging experiments are essential to your future. How tackling a member challenge head-on created a leap for one agriculture association. Productivity Member Engagement GrowthWhat should you do when your association is being outpaced by change? Or when your association’s very existence is threatened?

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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. My guess is they may win a few longtime members, but most of the members that come in through these special programs lapse quickly. Because membership is devalued and the step change to full-price is just too high a price to pay.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Sometimes members don’t even know they have a problem. We are boring so members tuned out long ago.

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What We Can Do to Get Members to Rave About the Association

Smooth The Path

We don’t love them because they are the lowest price. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. They seek to change their most engaged customers/listeners/followers/attendees. What else can we do to get members to rave about our association? Related posts: The members we should focus on. We should value the members who value the association the most.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). Social Media Member Engagement GrowthA guest blog by Frank Kenny. What story is your association telling with its social media posts? Does your story resonate with your target market?

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. But calendar cycles can be hard for members to understand – and hard for you to explain. I renewed four months late, and my access to benefits had lapsed, and now I’m only getting eight months of benefits, yet I still had to pay full price?

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Need new ideas for attracting members? Follow this 7-step framework for success

Association Success

The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. A funnel that brings new members into your organization. Of course, not every member will fit the same mold.

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Orgs versus Humans

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. March 8th, 2012 | Posted in Member Engagement + Retention. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Tags: member community , member organizations , member retention. Membership Software Association Management Software. Solutions.

Playing to Your Strengths: Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Make sure your members know what’s different about you and you’ll stand out from all the noise. Member Engagement + Retention.

Stop Wasting Time with Social Media

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. So… today stop: Listening to member suggestions. Conversing with members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software

Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. – Member ROI Simplified: Safeguarding Your Organization’s Future.

Attending ASAE Next Week? Don't Miss Our Social Media Contest!

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company.

How Association Leaders Are Pivoting Their Organizations – Notes From Our Covid19 Executive Leader Round Table

Moery Company

Reach out to members and non-members with compassionate messaging. Membership fees are a key driver that enables associations to go to do work for their members. Some are sending out their renewal notices earlier than usual because of increased communication and delivery of value to their members. Some are offering deferred payments, partial payments, lowering of dues for certain levels, and temporary complimentary access so long as the member stays engaged.