Smooth The Path

JANUARY 16, 2018

Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. Additionally, here are some other variables that can significantly impact your new member’s experience.

Member Engagement 89

Member Engagement Member Experience Price Survey 89

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Member Engagement 65

Member Engagement Survey Sample Revenue 65

Socious

OCTOBER 24, 2016

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. That engagement information can be incredibly valuable.

Member Engagement 100

Member Engagement Recruiting Recruitment Products 100

Associations Now

DECEMBER 16, 2018

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.

Price 58

Price Strategy Process Course 58

Association Success

FEBRUARY 22, 2018

This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. Overall, new member renewal rates had increased a couple of percentage points since the program was implemented. One insight we learned from the New Member Engagement Study is that program planning never really ends. Here are some other variables that can significantly impact the new member experience: Strategize Your Tone.

Member Engagement 73

Member Engagement Price Survey Member Experience 73

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy.

Member Engagement 111

Member Engagement Price Resources Strategy 111

Eric Lanke

NOVEMBER 26, 2012

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining, participating, advocating are all forms of engagement, and none of them should be neglected when it comes to thinking about increasing membership engagement in your association. Joining an organization isn't engagement.

Member Engagement 116

Member Engagement Innovation Price Recruiting 116

Slice-Works

JUNE 4, 2015

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the needs and experiences of our members and help them accomplish their goals? How can we get members to volunteer more often and more consistently?

Member Engagement 54

Member Engagement Price Conference Tools 54

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

Email Marketing 221

Email Marketing Tools Member Experience Social Media 221

YourMembership Blog

OCTOBER 9, 2018

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. Membership & Marketing Member Engagement Industry Trends New TechnologyYou’ve done your research.

Membership Management 163

Membership Management Software Tips Price 163

Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Learning Management System 183

Learning Management System Content System Discount 183

Higher Logic

NOVEMBER 29, 2018

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3:

Member Experience 218

Member Experience San Francisco Member Engagement Nevada 218

Smooth The Path

APRIL 9, 2020

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? Contact Amanda for pricing and more details.

Price 98

Price Committee Conference Communications 98

Slice-Works

JUNE 4, 2015

Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the needs and experiences of our members and help them accomplish their goals? How can we get members to volunteer more often and more consistently?

Member Engagement 28

Member Engagement Price Conference Tools 28

Potomac Core

APRIL 23, 2019

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Traditional member benefit and services models are being replaced with a savvy focus helping Industries solve their biggest problems and win in the marketplace. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Late Breaking News.

DC 159

DC Industry Recruiting Recruitment 159

GrowthZone

APRIL 10, 2019

number of membership sales vs. the price of organization necessities). Productivity Member EngagementTweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it. There are multiple approaches to benchmarking progress.

How To 100

How To Analysis Price Tools 100

Smooth The Path

JUNE 18, 2019

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Organization 92

Organization Video Price Member Engagement 92

Higher Logic

APRIL 18, 2019

To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it?

Marketing 131

Marketing Tools Member Experience Price 131

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

Tips 131

Tips Massachusetts Revenue Content 131

Potomac Core

MAY 3, 2016

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Slow Growth Creates Member Engagement Opportunities. Factors that include China, oil price volatility, a less than robust U.S. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results.

DC 119

DC Marketing eBook Industry 119

Potomac Core

APRIL 5, 2016

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies.

Innovation 116

Innovation DC eBook Industry 116

Aptify

SEPTEMBER 8, 2020

These days, virtual events are a must-do for helping to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with learning and networking opportunities year-round. Engage attendees.

Revenue 52

Revenue Content Price Industry 52

Aptify

JULY 1, 2020

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. .

Recruiting 52

Recruiting Recruitment Tips Price 52

Eric Lanke

DECEMBER 15, 2014

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

Price 130

Price Products Revenue Cost 130

GrowthZone

JULY 19, 2018

Or when your member market has changed significantly (and your organization hasn’t)? How pricing and packaging experiments are essential to your future. How tackling a member challenge head-on created a leap for one agriculture association. Productivity Member Engagement GrowthWhat should you do when your association is being outpaced by change? Or when your association’s very existence is threatened?

Price 60

Price Education Content Marketing 60

GrowthZone

JUNE 17, 2019

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee. The member experience doesn’t have to depend on the weather.

Course 60

Course Tips Video Social Media 60

Smooth The Path

AUGUST 20, 2019

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. My guess is they may win a few longtime members, but most of the members that come in through these special programs lapse quickly. Because membership is devalued and the step change to full-price is just too high a price to pay.

Discount 65

Discount Price Sample Software 65

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Sometimes members don’t even know they have a problem. We are boring so members tuned out long ago.

Price 104

Price Member Research Products Member Experience 104

Smooth The Path

MARCH 22, 2016

We don’t love them because they are the lowest price. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. They seek to change their most engaged customers/listeners/followers/attendees. What else can we do to get members to rave about our association? Related posts: The members we should focus on. We should value the members who value the association the most.

Price 69

Price Member Experience Member Insights Member Engagement 69

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Certificate 40

Certificate Education Survey Recruiting 40

GrowthZone

JUNE 20, 2017

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). Social Media Member Engagement GrowthA guest blog by Frank Kenny. What story is your association telling with its social media posts? Does your story resonate with your target market?

Social Media 60

Social Media Video Price Maine 60

Spark Consulting

JULY 18, 2019

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. But calendar cycles can be hard for members to understand – and hard for you to explain. I renewed four months late, and my access to benefits had lapsed, and now I’m only getting eight months of benefits, yet I still had to pay full price?

Class 174

Class Team Price Process 174

YourMembership Blog

MARCH 8, 2012

Pricing. Ideas to help you engage, empower and retain members. March 8th, 2012 | Posted in Member Engagement + Retention. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Tags: member community , member organizations , member retention. Membership Software Association Management Software. Solutions.

Discount 174

Discount Software Price Membership Management 174

Moery Company

APRIL 30, 2020

Reach out to members and non-members with compassionate messaging. Membership fees are a key driver that enables associations to go to do work for their members. Associations have opened up their information portals for non-members as a public service.

Organization 307

Organization Price Cost Communications 307

YourMembership Blog

MARCH 9, 2012

Pricing. Ideas to help you engage, empower and retain members. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Make sure your members know what’s different about you and you’ll stand out from all the noise. Member Engagement + Retention.

Software 279

Software Video Price Newsletter 279

YourMembership Blog

SEPTEMBER 18, 2012

Pricing. Ideas to help you engage, empower and retain members. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. So… today stop: Listening to member suggestions. Conversing with members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software

Social Media 195

Social Media Software Price Membership Management 195

YourMembership Blog

AUGUST 6, 2012

Pricing. Ideas to help you engage, empower and retain members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company.

Social Media 195

Social Media Texas Dallas Software 195

Association Success

SEPTEMBER 10, 2020

The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. A funnel that brings new members into your organization. Of course, not every member will fit the same mold.

Price 116

Price Team Process Organization 116

YourMembership Blog

AUGUST 1, 2012

Pricing. Ideas to help you engage, empower and retain members. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company.

Social Media 188

Social Media Louisville Software Price 188

YourMembership Blog

MARCH 23, 2012

Pricing. Ideas to help you engage, empower and retain members. March 23rd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Literary prizes are not at stake, the member’s (or potential member’s) attention span is. Member Engagement + Retention. Pricing. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software

Content 177

Content Software Price Social Media 177