Tips for association member recruitment


For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. . Even (and especially) when times are tough , it’s important keep new members coming in. Can they quickly see the value you provide to members? . Break down the price barrier.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)


“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. million men and women are currently members. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Without a doubt, THE most important step in any membership recruitment campaign is determining your existing reputation. Pricing.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. It’s more than just making sure your offerings are in tune with what your members want and need. The Moose understand that a potential member must first know you before they can love you. Member Engagement + Retention. Pricing.

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining, participating, advocating are all forms of engagement, and none of them should be neglected when it comes to thinking about increasing membership engagement in your association. Joining an organization isn't engagement.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

5 Tips for an Extraordinary Association Golf Scramble


Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee. The member experience doesn’t have to depend on the weather.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association.

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Association Brain Food Weekly: 1.18.19

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The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

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4 steps to successful virtual events for your association

Nimble AMS

They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. Recruit speakers and sponsors.

Association Brain Food Weekly: 12.13.19

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Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.”

Association Brain Food Weekly: 8.14.20

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A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions.

Association Brain Food Weekly: 5.8.20

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Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond. Not all members behave the same.

I'm Afraid You'll Find Out That We.

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. July 24th, 2012 | Posted in Member Engagement + Retention. ” It started out as a growing, personal interest in corporate culture but I quickly saw the correlation between employee retention and member retention. One of the exercises it suggests was admitting to yourself what you are most hesitant to tell a prospective employee (or in my mind – member). Member recruitment.

What Makes Young Members Tick?

Associations Now

That’s according to a new membership benchmarking study from Personify, a company specializing in constituent management and member engagement. Despite unparalleled access to many digital resources that associations may consider to be competitors—things like YouTube, LinkedIn, Facebook, or [other] online networking—young members still find value in being part of an association,” says Amanda Myers, director of product growth for Personify. Peer-to-peer recruitment.

Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. Joining another member organization helps you to see/experience how others do things, not the way they hope to do things, or imagine it’s done. How do they recruit? Member Engagement + Retention.

The Instant Expert & Your Organization

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media has increased a potential member’s expectation of service and attention. Member Engagement + Retention. Pricing.® | The Complete Online Member Community® | Membership Management Software | Membership Software

Association Brain Food Weekly: 7.17.20

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Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Landing Your Dream Job Doesn't Mean Leaving Your Current One

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Working for a member-based organization is hard work. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Member Engagement + Retention. Pricing.® | The Complete Online Member Community® | Membership Management Software | Membership Software

The Future of Associations

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. It’s held every week at 2PM EST and whether you are involved in the association, nonprofit or corporate world(s) the topics covered here and insights provided have application to all member-centric organizations.) Social media has certainly changed what consumers/members expect from their experience. Members expect to be heard and acknowledged, personally, not as part of the collective.

Association Brain Food Weekly: 4.12.19

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Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Organizations are using this reality tech to develop event education and engagement.

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The Trick to Innovating with Gen Y

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do? Are you brainstorming on member retention ideas or new events? Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions.

Association Brain Food Weekly: 10.27.17

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The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Presenter: Becky Willis, VP of Enterprise Engagement, EdCast. Guests: Patrick Haller, Director, Membership and Member Services, National Business Aviation Association. Recruit and Retain Millennial Members. Do You Know Who Your Most Loyal Members Are?

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Digital Leaders Fly Ahead of Disruption


The price of inaction is inability. Associations throughout our community are using technology to develop creative opportunities for member engagement and to advance their missions. These are some recent examples: The Emergency Nurses Association is inviting members to participate in a virtual Kudo Board to show their appreciation for frontline healthcare professionals. Smart leaders are savvy recruiters.

Association Brain Food Weekly: 7.21.17

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Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Your members live in a subscription economy. Find out if auto-renewal membership is right for your association and members.

Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Nothing’s wrong with trying these enhanced engagement tactics. gyms and museums), which might push you to deepen your search for engagement answers.

Realignment #4: The New Engagement – from Participation to Connection


One way that membership organizations measure engagement is by numbers, such as events attended and benefits used by members. While helpful as one of several indicators of members’ levels of interest, these metrics tell you nothing about the real value customers get out of your services and your ability to retain them. Not all members are equal in terms of the value they represent for an association. From Recruitment to Development and Retention.

Rethinking Membership As A Global Engagement Model


However, the time has come for organizations to catch up with the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations. Members, customers or community? Your value proposition must be adjusted (in its content, price and means of engagement) to suit the needs of the target audience and to offer value as it is perceived by that audience. Anything outside of their member category is extra, and payable on demand.

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Best Association Management Software | Our Top Picks


Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Some of its top features include: Comprehensive member profiles and database reporting capabilities. Automated and custom data reporting into your member CRM makes it easier than ever to track your members, identify areas for growth, and get a firm grasp on your own data. Member communities and tools. Easy-to-use member directory.

The Folly of Suppressing Overhead

Eric Lanke

I have seen a corollary in the way some association board members view the organizations over which they act as fiduciaries. Money is to be spent on member services, not "wasted" on staff salaries or "exorbitant" fees charged by association management companies. Indeed, speaking as an association board member myself, I have sometimes fallen victim to this destructive perspective. Do we want the members to think we''re "wasting" their dues money or "building an empire"?

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Retaining members – the availability of information on the web, the emergence of new competition, and the huge generational shift in mindset regarding associations and membership is redefining our community.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Pricing.

Association Brain Food Weekly: 9.7.18

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A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Here’s another explanation of how to use inbound marketing for member recruitment. How should you choose the best price?

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Association Brain Food Weekly: 8.31.18

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A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event?

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Association Brain Food Weekly: 6.15.18

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and how to get the right statistics to prevent national and chapter level members from leaving. With more data now being generated than ever before, members expect personalized experiences. and how to get the right statistics to prevent national and chapter level members from leaving.

Association Brain Food Weekly: 7.20.18

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Promote Your Content Effectively to Drive Member Engagement. In-person courses and conferences continue to be the top two learning formats for members. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. How much to spend for a member. (3).