3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. That engagement information can be incredibly valuable.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

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Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. But in the association commuity, it’s almost exclusively about member engagement. Member engagement is some kind of magic elixir that will keep associations from losing ground in today’s ever-changing landscape.

Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Communicate your organization’s goals outside of the revenue cycle. Member Engagement + Retention.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. If you’re not telling your members and the community about your new offerings they are likely to fall flat. Member Engagement + Retention.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.

Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Traditional member benefit and services models are being replaced with a savvy focus helping Industries solve their biggest problems and win in the marketplace. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. Late Breaking News.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee. The member experience doesn’t have to depend on the weather.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Listening to your customers and collecting data and feedback can also help you deliver the personalized experience that makes your members feel seen, heard, valued, and appreciated.

Make Sure Your Association’s Next Virtual Event is a Hit

Aptify

These days, virtual events are a must-do for helping to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with learning and networking opportunities year-round. Engage attendees.

Need new ideas for attracting members? Follow this 7-step framework for success

Association Success

The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. A funnel that brings new members into your organization. Of course, not every member will fit the same mold.

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They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

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4 steps to successful virtual events for your association

Nimble AMS

They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. Engage attendees.

Five Things Associations Can Learn From Amazon

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. We don’t have that kind of revenue! Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Poll members and/or ask them to create their own wish lists professionally and personally through a blog or forum. Member Engagement + Retention. Pricing.

Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Unfortunately, failing to set goals and/or evaluate success perpetuates the status quo and inhibits organization growth and member ROI. If only we could leverage the right data to elevate the quality and sophistication of our programs, build the reputation of our signature events, improve our bottom lines and enhance member outcomes.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Beware of Dogfooding in Association Management

Association Subculture

I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets. It''s the non-dues revenue nightmare that has gotten more than one of us in trouble over the years. Bargaining: "What if we adjust the pricing?

Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). Recommend ways to generate more revenue, cut costs, manage their time, or stay out of trouble with the tax man. Social Media Member Engagement GrowthA guest blog by Frank Kenny. What story is your association telling with its social media posts?

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. But calendar cycles can be hard for members to understand – and hard for you to explain. I renewed four months late, and my access to benefits had lapsed, and now I’m only getting eight months of benefits, yet I still had to pay full price?

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Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Virtual Events – How to Keep Your Attendees Engaged.

Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. – Member ROI Simplified: Safeguarding Your Organization’s Future.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

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Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. 2020 Engagement Trends Report.

Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience. With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday).

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Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. More info/register (fee for MPI non-members). How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Member Engagement and Loyalty Study Reveal.

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Association Brain Food Weekly: 9.25.20

Reid All About it

Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register (fee for non-MPI members). Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 7.17.20

Reid All About it

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Association Brain Food Weekly: 5.8.20

Reid All About it

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Membership Must Have Its Privileges

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member-based organizations are fighting similar battles. Many potential members are wondering “why join if we can network on LinkedIn?” Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions. Associations.

Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Include follow-ups for staff, members, and attendees.

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Association Brain Food Weekly: 5.17.19

Reid All About it

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Turn Off the Membership Churn & Keep Members for Life. Be an AI Superhero: Predict and Optimize the Member Experience.

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. When it works, cross-selling is great for your association in terms of increasing sales revenue and improving customer satisfaction. “End users can buy supplementary or complementary products all in one space, saving time that could have been spent searching elsewhere” Increased sales revenue and improved customer satisfaction. Member Retention Nimble AMS

Benchmarking and its Application to Your Member-based Organization

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Benchmarking helps your members see where they are. Benchmarking does several things for member-centric organizations: 1. Provides a non-dues based form of revenue.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. The total value the association receives from a member encompasses far more than just one year’s dues payment. Not all members behave the same.