3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Pricing.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. The aim is to create a portfolio of opportunities that delivers both a sound return on investment and increases your members’ enjoyment of your offerings.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Resource: How Engagement Tools Improve Association Event Management.

Data Fuels Active Innovation

Potomac Core

In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it? If you’re thinking “the name of Justin Bieber’s fourth album”.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

They'll Remember That You Let Them Down

Eric Lanke

In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%. When that happens, the lower price no longer matters. Lowering the price lowers the value the members receive. As a result, fewer members engage with the product or service.

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Unfortunately, failing to set goals and/or evaluate success perpetuates the status quo and inhibits organization growth and member ROI.

Beware of Dogfooding in Association Management

Association Subculture

It''s the non-dues revenue nightmare that has gotten more than one of us in trouble over the years. Bargaining: "What if we adjust the pricing? members) want. programs and services revenue Just a fun video that everyone has already seen, but it''s totally worth a re-watch.

Five Things Associations Can Learn From Amazon

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. We don’t have that kind of revenue! Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Poll members and/or ask them to create their own wish lists professionally and personally through a blog or forum. Member Engagement + Retention. Pricing.

Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? He and his wife are hosting friends for dinner and he is looking for a reasonably priced table wine. When sharing educational posts, offer guidance to your members (and prospects). Social Media Member Engagement Growth

Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” More info/register (fee for MPI non-members).

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). 2020 Engagement Trends Report.

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. But calendar cycles can be hard for members to understand – and hard for you to explain. I renewed four months late, and my access to benefits had lapsed, and now I’m only getting eight months of benefits, yet I still had to pay full price?

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. A classic marketing mantra (about pricing) is flawed.

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Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Member Engagement and Loyalty Study Reveal.

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Association Brain Food Weekly: 8.22.16

Reid All About it

– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.

Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? How to Go Virtual (While Still Creating an Engaging Experience).

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Retaining Current Members.

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Association Brain Food Weekly: 5.17.19

Reid All About it

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. When it works, cross-selling is great for your association in terms of increasing sales revenue and improving customer satisfaction. Member Retention Nimble AMS

Association Brain Food Weekly: 3.27.20

Reid All About it

It’s an opportunity, she says, to rethink how you serve members. WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing.

Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. How to Go Virtual (While Still Creating an Engaging Experience).

Membership Must Have Its Privileges

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member-based organizations are fighting similar battles. Many potential members are wondering “why join if we can network on LinkedIn?” Member Engagement + Retention. Pricing. Membership Software Association Management Software. Solutions. Associations.

Benchmarking and its Application to Your Member-based Organization

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Benchmarking and its Application to Your Member-based Organization. Benchmarking helps your members see where they are. Benchmarking does several things for member-centric organizations: 1.

Association Learning: Does your Story Inspire Members?

WBT Systems

This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member community that will champion your brand. Associations would not exist without their members.

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The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members.

Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. Unlocking Revenue by Driving Learner Engagement.

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Why You Should Be Measuring Community Vibrancy

Higher Logic

Just think about your community’s vibrancy when compared to retention and revenue. Anything that tells you how engaging your community is or how members are participating falls under the umbrella of community vibrancy. Number of participating members.

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event.

Association Brain Food Weekly: 7.21.17

Reid All About it

Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. Your members live in a subscription economy. Find out if auto-renewal membership is right for your association and members. Engaging Members for Improved Retention Rates.